TAFER Hotels & Resorts, a forward-thinking leisure and hospitality company celebrated for its collection of award-winning hotels, luxury resorts, and boutique villas across Mexico and the Caribbean’s most coveted beach destinations, is proud to announce a partnership with Diamante Cabo San Lucas (Diamante), a master-planned luxury resort community. As a part of its agreement, TAFER will open two new luxury hotels – considerably expanding the benefits of existing members of the Diamante Residence Club and TAFER Residence Club – as well as exceptional residences, ranging from one- to four-bedroom villas, within Diamante Cabo San Lucas, which is set on 1,500 acres of stunning Pacific Ocean coastline and magnificent dunes in Mexico’s Baja California. Additionally, TAFER has agreed to partner with Diamante to own and operate the Dunes Course by Davis Love III and El Cardonal by TGR Design.
“Our partnership with Diamante Cabo San Lucas is an extremely significant milestone as we establish ourselves within one of Mexico’s most exclusive and esteemed private resort communities, further positioning TAFER Hotels & Resorts as a steward of luxury hospitality brands,” said Fernando González Corona, Owner, Founder and President of TAFER Hotels & Resorts. “We look forward to building upon our reputation for excellence, innovation and success, expanding our footprint and providing guests and owners with unforgettable new ways to experience Diamante and Mexico’s stunning Baja.”
“We are pleased to partner with TAFER Hotels & Resorts and are confident they will deliver outstanding new resort and residential club offerings within Diamante,” said Ken Jowdy, Chief Executive Officer and Founder of Diamante Cabo San Lucas. “TAFER’s luxury brands, gourmet culinary venues, and unique amenities are well regarded throughout Mexico; even more, they share our passion for providing impeccable five-star service and creating memorable experiences at every touchpoint. We welcome TAFER’s exceptional team as part of Diamante’s next chapter as we continue to evolve and reinforce our position as one of the most ambitious and fastest growing resort development projects in Mexico.”
Sasa Milojevic, Chief Operating Officer for TAFER Hotels & Resorts, commented, “TAFER is renowned for its spectacular beachfront locations and Diamante Cabo San Lucas is no exception; this pristine site on the southern tip of Cabo San Lucas’ coastline is an ideal destination to expand our esteemed portfolio. We are proud to become a part of Diamante’s world-class lifestyle community, offering new and loyal TAFER guests and owners access to these unique and exclusive amenities, including our two championship golf courses, state-of-the-art wellness facilities, and the 10-acre Crystal Lagoon®.”
“Cabo San Lucas is one of Mexico’s best and most popular vacation destinations, so we’re thrilled to meet demand and grow our presence here, providing our members with luxurious new properties at Diamante – a resort oasis unlike any other offering the very best of golf, food, and lifestyle – where they can stay and own through the TAFER Residence Club. Further, we are pleased to assume responsibility for Diamante Residence Club members, providing them an opportunity to upgrade and take advantage of each of the incredible modern resorts in the TAFER Residence Club, inclusive of existing and future locations throughout Mexico and the Caribbean,” said Robert Kistner, President of TAFER Residence Club.
