With Condé Nast Traveller highlighting a new dawn for oenotourism as one of this year’s key travel trends, in-the-know travellers should look to Geneva for their next wine getaway. Home to a treasure trove of relatively undiscovered vineyards, Geneva’s wine region is the perfect destination for wine enthusiasts and amateurs alike.
Overtourism shot to the forefront of travellers’ consciousness in 2024, resulting in a growing desire among oenophiles to seek out less crowded wine regions which are more embedded within the local community. As Switzerland’s third largest wine-producing canton, with over 1,400 hectares of vineyards to explore, Geneva’s wine trail is a wine lover’s dream come true. Offering the opportunity to learn about local viticulture while exploring the small, family-run estates that make up the heart of Geneva’s wine country, Geneva truly is one of Europe’s best hidden gem wine regions.
For travelers looking to delve deeper into Geneva’s rich wine scene, the Open Cellars days in May offer an opportunity to explore its three distinct wine regions. Each year, the Open Cellars events see more than 70 vineyards from across the canton open their doors to the public to present their latest vintages, allowing visitors to discover old and new favorites. The arrival of the grape harvest season in September brings with it a further celebration of the wine scene, with locals heading to the nearby village Russin to celebrate the Fête des Vendanges, a lively two-day festival that pays tribute to Geneva’s tradition of wine production.
Visitors looking to experience Geneva’s vineyards in 2025 can uncover more of the city’s wine-focused offerings with Geneva Tourism’s range of unique activities, with the choice of everything from wine tasting cruises on Lake Geneva to vineyard tours on a private TukTuk.
