Guatemala sits at the precipice of being one of the globe’s hottest travel destinations. Boasting a magnificent combination of native history, natural beauty, and a thriving tourism economy, this Central American jewel is gaining newfound interest from both overseas travelers and business leaders around the world.
A Destination on the Rise
The Guatemalan travel & Tourism sector is on the verge of remarkable growth, says the World Travel and Tourism Council (WTTC). Spending by international visitors, which was GTQ 11.7 billion (USD 1.5 billion) in 2019, is projected to increase to GTQ 20.1 billion (USD 2.6 billion) by 2035—a remarkable 72% surge. That level of growth is expected to outpace the rest of the country’s economy, at a compound annual rate of 4.1% per year between 2025 and 2035.
Guatemala is attracting high spenders for more extended periods, Minister of Tourism and Director-General of INGUAT Harris Whitbeck says. “Sustainable development, high-value tourism, and deeper airline alliances are driving a new era of success.”.
Sustainable Development for Inclusive Tourism
This rapid increase isn’t just about figures. Guatemala is contributing towards a greener, more equitable tourism sector. Emissions per unit of GDP have already fallen since 2019, showing a more sustainable direction. Nearly half of the livelihoods generated through tourism are held by women, a quarter of whom are young people under 25—all testament to tourism as a generator of opportunity and empowerment.
By 2024, more than 541,000 Guatemalans were employed in the tourism sector, with the number forecast to surpass 700,000 by 2035. The sector also plays a critical fiscal role, generating USD 1.2 billion in taxes in 2023—10% of the nation’s revenues.
Increased Global Interconnectedness
Direct flights are increasing accessibility for Guatemala. JetBlue’s daily flight from Fort Lauderdale to Guatemala City (introduced in April 2025) and Air Canada’s upcoming Montreal–Guatemala City route are poised to enhance links from North America, the country’s fastest-growing market. International visitors can now enjoy easier travel to experience Guatemala’s rich culture and landscapes.
Experiences That Inspire
What makes Guatemala impossible to resist is the sheer scope of experience it provides:
Cultural Treasure: Visit Antigua Guatemala, a UNESCO World Heritage site whose cobblestone streets combine colonial history with vibrant modern culture.
Ancient Wonders: Explore the majestic ruins of Tikal, which was chief among the great cities of the ancient world of the Maya, deep inside the rainforest.
Natural Beauty: Swim beneath the picturesque volcanic landscape and glinting Lake Atitlán, which is ringed with culturally authentic villages and craft markets.
Adventure or Wellness: Hike on volcanoes, tropical rainforest explorations, or slow travel at eco-lodges that focus on sustainability and wellness.
Culinary Riches: Enjoy the distinctive blend of native culture and new-world cuisine, from street food tamales to high-end taste menus, that is Guatemala.
Why Guatemala Is a Leading Destination for the Future
With tourists seeking destinations that blend authenticity, sustainability, and adventure, Guatemala is a top choice. Its rise in tourism is more than a number—it’s a meaningful experience that makes a footprint for good. With a receptive government, increasing air connections, and a plethora of culture and nature attractions, Guatemala isn’t a hidden gem anymore—it’s a hotspot on the world map that you oughta visit.
For more inspiration, planning resources, and official travel guides, visit Visit Guatemala.
