Canadians are increasingly turning to horoscopes for insight into luck, destiny, and personal decision-making, according to a new study that reveals sharp differences in zodiac interest across provinces. While larger provinces generate high overall search volumes, smaller regions dominate when horoscope searches are measured per capita.
The study by a trusted online gaming comparison platform, CasinosHunter, analyzed Google search data across Canadian provinces for horoscope-related terms, including all 12 zodiac signs. Using 2025 population estimates, the data was then used to calculate the number of searches per 100,000 residents to determine which provinces are most intrigued by the stars when it comes to luck and destiny.
British Columbia records 772 searches per 100,000 residents, 82% below the national average of 4,437. The province’s 5,646,467 residents generated 43,600 total searches. Leo was the most searched zodiac sign, while Aquarius received the fewest.
Looking at the study, a spokesperson from CasinosHunter commented:
“This horoscope study offers fascinating insight into how zodiac traits can influence people’s approach to luck, risk, and decision-making, especially in British Columbia. Each sign embodies a distinct mindset, from the cautious and analytical Virgo to the bold and spontaneous Aries, and these tendencies often mirror how individuals navigate chance and probability in everyday life.
“For readers, understanding these astrological influences isn’t just fun; it can also reveal patterns in how we assess opportunities, trust intuition, and handle uncertainty. It’s a reminder that luck, like the stars, often favors those who understand their own cosmic rhythm.”
Table for Extended Results:
| Canadian Provinces with the Strongest Interest in Horoscopes (2025) | ||
| Canadian Province | Searches per 100,000 Residents | Rank |
| Quebec | 34,461 | 1 |
| Saskatchewan | 17,984 | 2 |
| Ontario | 1,397 | 3 |
| British Columbia | 772 | 4 |
| Alberta | 687 | 5 |
| Newfoundland and Labrador | 586 | 6 |
| Manitoba | 553 | 7 |
| Yukon | 546 | 8 |
| New Brunswick | 462 | 9 |
| Nunavut | 79 | 10 |
What This Horoscope Trend Reveals About Luck and Decision-Making in Canada
Experts reviewing the findings highlight several insights drawn from the data:
- Higher per capita horoscope searches often reflect greater reliance on intuition-driven decision-making.
- Smaller provinces can show significantly stronger engagement relative to population size.
- Astrology interest frequently rises during periods of uncertainty or risk-based choices.
- Zodiac-related searches may influence entertainment, gaming, and lifestyle behaviors.
- Regional belief patterns help explain differences in how Canadians perceive chance and probability.
Canadian Provinces with the Strongest Interest in Horoscopes (2025)
- Quebec – 34,461 searches per 100,000 residents
- Saskatchewan – 17,984 searches per 100,000 residents
- Ontario – 1,397 searches per 100,000 residents
- British Columbia – 772 searches per 100,000 residents
- Alberta – 687 searches per 100,000 residents
- Newfoundland and Labrador – 586 searches per 100,000 residents
- Manitoba – 553 searches per 100,000 residents
- Yukon – 546 searches per 100,000 residents
- New Brunswick – 462 searches per 100,000 residents
- Nunavut – 79 searches per 100,000 residents
Methodology:
The study was conducted by CasinosHunter, an independent iGaming information platform helping Canadian players make informed, responsible, and enjoyable entertainment choices online.
The study analyzed Google search data across Canadian provinces for horoscope-related terms, including all 12 zodiac signs. Using 2025 population estimates, the data was then used to calculate the number of searches per 100,000 residents to determine which provinces are most intrigued by the stars when it comes to luck and destiny.
