The Best Choice in Magazine Advertising for a Digital World

magazine advertising with the reach of  – 4.5 million digital magazine readers

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hotel and resort feature

As mobile devices, smartphones and tablets continue to draw in more users, the question for tourism, hotel and resort marketers becomes this:

How can I reach this market?

eMarketer.com reports that ad spending on mobile devices has surpassed $100 billion worldwide. So how can you get the best bang for your marketing dollar? Use DRIFT Travel Magazine to deliver your brand message in a way that is familiar to your market and can hold the reader’s attention.

When it comes to delivering an interactive online experience, DRIFT Travel has a big advantage.  Larger ad sizes in a digital magazine take up at least half the screen; a website banner ad is typically placed on the periphery of the screen and delivers less impact. Also, a digital magazine ad gives an advertiser the ability to deliver a full message instead of just an invitation to view one. For example, a web banner ad could invite a reader to “click to read about our contest.” But a full-page digital magazine ad can have a “click to play” video explaining the contest, slideshows of hotels and resorts as well as direct links to booking pages.

The active reading style of a digital magazine experience creates more reader engagement. They’re not just “surfing” or “searching”, they are fully engaged in the content and your brand message.

DRIFT magazine generates a higher degree of reader engagement over other online advertising. Being in a magazine format, DRIFT readers expect to see the advertisement. Most often they welcome them because the ads relate directly to the articles they are reading, thus increasing the retention value for your message.

Join These Great Brands Advertising in DRIFT Travel Magazine

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DRIFT Readers

Genger

Male
Female

AGE

25-34 23%
35-44 32%
45-54 28%
55 + 19%

Top 10 Reader Countries
United States
Canada
United Kingdom
Spain
Italy
Australia
Brazil
Netherlands
Germany
Mexico

Download the media kit:  DRIFT 2017

ADVERTISING, ADVERTORIAL & PRODUCT PLACEMENT: sales@DRIFTtravel.com or +1-250-595-7870
TOURISM PR & PARTNERSHIPS: editor@DRIFTtravel.com
TRAVEL WRITER & PHOTO JOURNALIST SUBMISSIONS: [email only please] submissions@DRIFTtravel.com

Do have questions about DRIFT Travel Magazine or want to book your space?  Send us a note and we’ll get back to you right away.

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