Toronto-based swimwear brand Bathing Belle Swimwear, celebrated for its bespoke, high-quality designs, is making waves with the launch of its curated collection of fan-favourite swimsuits — just in time for winter getaway season. Tailored for the confident woman who values both style and practicality, this new collection
features eight standout pieces, each crafted for a flawless fit. Shop the collection online or in-store at 355 Roncesvalles Ave in Toronto.
Handpicked by Danica Salajko, founder of Bathing Belle, and expertly curated with the discerning eye of Jennifer Fennell, swimwear designer and creative consultant, this collection blends crowd-pleasing silhouettes with bold, eye-catching colourways. Jennifer’s unparalleled attention to detail and commitment to both style and function are evident in every piece, designed with versatility in mind. This collection features real, everyday women
— not professional models — showcasing the pieces in the photos to celebrate authentic beauty and diversity. Whether lounging by the pool or relaxing oceanside, each swimsuit promises sleek style, exceptional comfort and the perfect fit.
The Cruise Collection features breathtaking prints like Jungle Cat, Midnight Olive, Papaya and La Palma, each available in a range of custom cuts. The collection includes a variety of flattering styles, such as the Marilyn, Underwire Top with Hi-Leg Standard Bottom, Square Neck Tank, Judy Underwire One-Piece, Underwire Top with Standard Bottom, Peek-a-Boo and Halter One-Piece.
“I’ve carefully selected each piece in this collection that reflects the essence of my customers—their style, their favourites, and what makes them feel confident. Each piece blends flattering silhouettes with bold, vibrant colours, so you can wear something that feels uniquely ‘you’ while standing out in the best way,” explains Danica Salajko, founder, Bathing Belle Swimwear. “At Bathing Belle, we keep it simple — whether you choose a ready-made suit or a custom design, the price is the same. We’ll tailor any design to your perfect fit or create something entirely new, all for the same cost.”
All Bathing Belle swimsuits are eco-friendly, saltwater and chlorine resistant. Designed with timeless style and practicality in mind, each swimsuit flatters every unique shape. To ensure the perfect fit, Bathing Belle offers one year of free alterations with every purchase.
Renowned for its personalized shopping experience, the brand quickly helps customers find their ideal swimsuit, making the process seamless and stress-free. Recognizing that swimsuit shopping is often associated with discomfort and self-consciousness, Bathing Belle offers a refreshing solution with its inclusive approach, welcoming environment, as well as its secret flamingo room, a customer-favourite fitting area with flattering lighting designed to make every shopper feel at ease.
