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Viva Magenta | Best places around the world to see PANTONE 2023 color of the year

About Viva Magenta 18-1750:  It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative

Here are some of the best places to see this stunning hue around the world.

Carlsbad, California

The Flower Fields at Carlsbad Ranch

One of the most “Instagram-able” spots in the country, The Flower Fields at Carlsbad Ranch is a fifty-acre dazzling rainbow of beautiful ranunculus flowers set on a hillside overlooking the striking Carlsbad, California coastline. Throughout the spring season (March-May) the Flower Fields hold special events designed for visitors of all ages included with admission—think teatime in the gardens, outdoor concerts, yoga classes, dinners and more in the fields throughout the month! 

South Australia

Photo by Igor Kasalovic

From the magenta-hue sunsets of the Flinders Ranges to the rich color of the state’s iconic wine, South Australia is home to some incredible way to experience the color of the year. Adelaide, South Australia is one of the world’s great wine capitals. The city boasts 200 wineries within a two-hour drive offering some of the world’s best varietals from Shiraz to Grenache.

Western Australia

Photo by Dylan Shaw 

There are multiple ways for visitors to experience Viva Magenta in WA. Western Australia’s ancient and beautiful landscape is home to incredible natural phenomena, including not one, but two pink lakes. Hutt Lagoon, located in Western Australia’s Coral Coast region about a 6-hour drive north from Perth, and further south, the vibrant Lake Hillier offers visitors immaculate views during a scenic flight or cruise through the pristine wilderness of the Recherche Archipelago islands off the coast of Esperance.

Rancho de Los Caballeros, Arizona’s luxury dude ranch

Photo by James Day

Celebrating its 75th anniversary,  the ranch is located in Wickenburg across a sprawling 20,000 acres of the High Sonoran Desert, and offers a plethora of activities that take advantage of sweeping views of a magenta-filled sunset sky,including: horseback riding – the property owns 100 horses and staffs professional wranglers to accommodate riders of all abilities: hot air balloon rides; and Southwestern-style cookouts on the Yucca Flats where guests enjoy campfire-cooked meals, ranch games, and acoustic guitar ballads.