Today, Burton unveils its new genderless edit for Mine77, bridging technical design with comfort and streetwear sensibility.
What began in 2018 as a creative project for Jake Burton has grown into a series of coveted pieces rooted in innovation, collaboration, and community. Today, the brand’s Mine77 collection continues to carry on its founder’s legacy and passion for product development with seasonal drops inspired by Burton fans around the globe.
“My dad loved a good Sherpa kit and developed a few for Mine77. We’ve been evolving them ever since. This one’s got all the right stuff for that couch to concert vibe. Cozy and tech, the Italian Sherpa fleece feels like a hug from your favorite blanket. You could easily fall asleep in this thing, so zippered pockets got your back for those sprawled-out snoozes. The two pockets on the chest feature an easy-access design inspired by the pockets on firefighter gear. And the nylon patching on the pants gives you that durability where you need it most. Pair together for the full experience.”
“For this season we wanted to make a do-it-all pant that’s got your back in any situation while keeping in mind my dad’s core values of comfort, zippered pockets, and looking presentable. No matter what the mission, these versatile pants are capable in any situation. With four-way stretch material and an elastic waist, they feel like lightweight sweatpants, yet with six pockets of all sizes, you can head out the door equipped to go scale a mountain.”
“My dad was a big fan of flannels, the look is all Vermont, but later in life he started to put a little more flair in his wardrobe. This shirt is inspired by that. And it’s without a doubt the most technical button-up Burton’s ever offered. The digital print faded plaid gives it a fun yet classic flannel style while the GORE® WINDSTOPPER® lining makes it surprisingly warm for how light and breathable it is. Ride or hike in it, or wear it to dinner, this shirt is a Jake of all trades.”
“Burton has been dialing in bonded hoodies since I was a grom. Whether it’s under my jacket or just on its own, I ride in one almost every day, not to mention all the other activities I get into. For this version, we combined that everyday versatility with all the bells, whistles, and best fabric around. It’s super comfortable, lightweight, and stretchy with water-resistance on the outside and a cozy fleece interior. The perfect layer in my opinion.”
“Looking through old photos of my dad and the Burton team in the 80s, you’ll see plenty of turtlenecks. He loved the classy look and versatility—a layer you could ride all day in, then hit dinner looking sharp. We like to lean into our history at Mine77 while updating styles with a modern and technical spin. With that in mind, we dressed this in a four-way stretch poly grid fabric and put ergonomic cutlines on it for that top-notch performance. All while keeping that classic look for any occasion. It’s a combination they could only dream about 40 years ago.”