land of the midnight sun

What if I told you we have an overall population density of 198 persons per square kilometer, which is one of the lowest in Europe, more reindeer then people, the cleanest air and waters in the world. Yet we live in a modern city filled with services and even luxury. Our summer nights are light like the most romantic pink twilight, and that our summer temperatures are mild like the birds milk, as we Finnish people like to say. Would you believe me? Well you should because the list goes on.

Rovaniemi is situated on the Arctic Circle in Finnish Lapland and despite our remote Arctic location we are easy to access yet undiscovered by many. This is a booming yet relaxed summer city with plenty of local life experiences like yoga and husky hikes, brewery visits, berry picking, gold panning and not to mention arctic culture to explore. Rovaniemi is a hidden gem, offering experiences tasty local food and activities with nature hikes just around the corner. And to blow your mind I´ll give you the presence of Christmas all year round as a bonus, for Rovaniemi is the Official Hometown of Santa Claus®.

LIGHT – Here we have no night just light

I promised you The Midnight Sun so get ready to stay up trough out the night and marvel the light in the “nightless night”. Like we Finnish people call this period, when the sun doesn´t go below the horizon. This is the phenomena you must experience, to understand us people of the north. When it is enough cuddling inside, in front of the fireplace, after a long cold snowy winter, and time to get ready to tune in to summer. Staying up trough white summer nights and getting happy with people. Outside in the Midnight Sun, biking, golfing, horseback riding and doing water sports on the arctic waters.

Everywhere on and above the Arctic Circle the sun doesn´t go below the horizon during the summer months, because the Earth is slightly tilted on its axis. Rovaniemi gets to enjoy the days of the midnight sun between 6th June and 7th July. This time is for enjoying Lapland´s beautiful nature, fresh and clean arctic waters and yes the cleanest air in the world. Just breathe and take a river cruise or a photography tour, or why not jump on the sauna ferry m/s Erkin Arkki and have an exclusive sauna experience on the Ounasjoki river. Or rent a SUP board and explore the sandy beaches of Ounasjoki rivers deltas.

ARCTIC – City surrounded by the woods

We Northern people sure appreciate our nature. Since the overall population density is truly only 1,98 persons per square kilometer, we are used to our solitude and our moments in nature. With a population of only 180 000, Lapland truly offers the space to breathe. The amount of reindeer, 200 000+, surpasses the amount of people, and we love it that way. We get to enjoy the wilderness destinations nearby like Vietonen, Ranua and Pyhä-Luosto with Bliss Adventures. We get to have adventures up north and visit Aurora Village in Ivalo and Wilderness Hotels in Inari, and to have shorter daytrips at the Amethyst Mine of Lampivaara, and spend a night at Pyhä Igloos or Pyhän Asteli.

We northern people are active hikers and many of us spend nights outdoors annually even in the changing seasons. The beauty of Rovaniemi is that you do not need to be born with hiking boots to experience Lapland nature here and truly have moments of green safe solitude. You can roam the woods in the morning sun just a short walk from the city centre and be back for a Lappish dish served in a fine dining restaurant by lunchtime. The Lappish superfood cuisine is a phenomenon itself, and it celebrates the best that our nature provides like mushrooms, game, fish and berries. Tip: do not forget to order some of our local water, the crystal clear taste will blow your mind!

Rovaniemi is proud to carry a Reindeer Antler Town Plan designed by Alvar Aalto. Reindeer have always been a big part of livelihood and culture here in the northern regions for the herders and locals. Summer is the best time to see the offspring of these beautiful Arctic Animals at reindeer farms. How about a hike with reindeer or huskies? If you love huskies then summer is your season here at the Arctic Circle, because in most farms it is husky-baby season at its best!

COOL – Dip in the cool arctic waters after a hot cleansing sauna

Can´t stand those hot summers, constantly trying to search for shade and somewhere to cool down? Look no further Lapland´s cool summer breeze awaits! Imagine the cool Arctic forests filled with pine woods covering the landscapes, and the cool dip into one of the purest lakes or rivers in the world. In Lapland even the accommodation is built to free flow the natures cool vibes between spaces. If your vegan or into food experiences or hip rustic indoors with a thought, then the award-winning Rovaniemi accommodations and versatile restaurants are just up your alley.

It wouldn´t be a cool Arctic summer without sauna. To live like us locals you must do Sauna. You have to experience the amazing cleansing effect of a hot sauna and a dip in the cool pure lake. This is a country up here on the Arctic region, a country where almost every home has a sauna, imagine that, or better yet come and see!

I still have one more thing to share with you, and it is Christmas in the middle of the summer. We just love Santa Claus and all the sweet kindness that surrounds him and Christmas. Rovaniemi is the Official Hometown of Santa Claus® and also a city where new stories are created every day. Here you can visit Santa Claus and the magic of Christmas all year round.


Fly to Rovaniemi with Finnair who operates via Helsinki to Rovaniemi. Or get groovy with the railroads and jump on the train by VR or bus by Onnibus or Matkahuolto. How about renting a car, it’s easy to move around in Rovaniemi with many road trips to destinations close by.


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