As Croatia continues to capture the attention of American travelers, 2026 marks a shift toward a more refined, experience-driven way of exploring the destination. With expanded transatlantic access, including direct flights from the U.S. to Dubrovnik and now also to Split beginning April 30, and additional connectivity via Canada to Zagreb, Croatia is more accessible than ever. But beyond its well-known coastal cities, a quieter, more luxurious side of the country is coming into focus.
For discerning travelers seeking authenticity, privacy, and a deeper sense of place, Croatia offers a growing collection of under-the-radar destinations where heritage, design, and natural beauty intersect.
Šolta: Adriatic Simplicity, Elevated
Just a short boat ride from Split, the island of Šolta remains one of the Adriatic’s best-kept secrets. Here, luxury is defined by seclusion and simplicity. Think boutique waterfront villas, olive groves, and family-run estates producing some of Croatia’s finest olive oils and wines. Days unfold slowly, with private boat excursions, farm-to-table dining, and quiet coves replacing the crowds of neighboring islands.
Vis: Timeless Island Living
Long closed to foreign visitors, Vis has retained an unspoiled charm that feels increasingly rare in the Mediterranean. Its appeal lies in understated elegance: historic stone houses, crystal-clear waters, and intimate beachside restaurants. Luxury here is low-key and experiential: private vineyard tours, bespoke sailing itineraries, and access to hidden bays such as Stiniva and the Blue Cave on nearby Biševo.
Istria: Croatia’s Culinary Heartland
Often compared to Tuscany, Istria offers a sophisticated inland escape defined by rolling vineyards, truffle-rich forests, and a rising collection of design-forward boutique hotels. For American travelers, the region delivers a seamless blend of gastronomy and culture: Michelin-recognized dining, private wine tastings, and hilltop towns that feel untouched by time. It’s an ideal destination for those seeking a slower, more indulgent pace.
Kvarner: Wellness and Coastal Elegance
The Kvarner region, including islands such as Lošinj and Cres, is emerging as a hub for wellness-driven luxury. Known for its clean air, pine forests, and historic spa heritage, Lošinj in particular has long attracted in-the-know European travelers. Today, it offers a refined mix of five-star properties, holistic wellness programs, and access to pristine natural landscapes for travelers who prioritize well-being alongside coastal beauty.
A New Chapter for Croatia
As global travelers look beyond the expected, Croatia is entering a new phase—one defined not by its most photographed destinations, but by its depth, diversity, and discretion. For American travelers in search of meaningful luxury, 2026 is the moment to discover a more intimate side of the Adriatic.
Alongside its evolving luxury offering, Croatia continues to stand out as a destination where travelers can feel at ease. From vibrant cities to remote island retreats, a strong sense of safety and comfort underpins the travel experience. Initiatives such as the long-standing Safe Tourist Destination program—featuring international police cooperation during peak travel periods—help ensure seamless support for visitors across the country.
This commitment is reflected in global rankings, with Croatia consistently recognized among Europe’s safest countries, and Zagreb frequently noted as a top destination for solo female travelers.
