
Research from Statista shows that Europe draws millions of Brits to the mountains every season. Reliable snowfall, extensive lift networks and easy travel from UK airports all vote in the continent’s favour.
Whether you’re planning your first trip or searching for a new challenge after years on the slopes, choosing the right resort can make a huge difference to your experience.
Tignes
Tignes usually enjoys excellent conditions throughout the season, making it a popular choice for early and late winter trips. With access to the huge Tignes-Val d’Isère area, a Tignes ski holiday will easily keep you busy for a week or longer.
The resort caters particularly well to intermediates who want long cruising runs and opportunities to improve their technique. More confident skiers can explore off-piste routes and high-altitude bowls, while beginners benefit from well-designed learning areas.
Val d’Isère
Val d’Isère combines world-class skiing with the atmosphere of a traditional Alpine village. Think cosy wooden chalets and dramatic mountain scenery.
The skiing itself attracts experienced visitors. You’ll find steep black runs and fast red pistes that reward strong technique. At the same time, great ski schools and access to gentler terrain mean less experienced visitors can still enjoy the area.
St Anton
Located in Austria’s Arlberg region, St Anton is a jumping-off point for one of the largest linked ski areas in the Alps.
Strong skiers gravitate here because the terrain rewards confidence and stamina. Deep snow, challenging descents and extensive off-piste areas have built its reputation.
Away from the slopes, the resort also has a lively après-ski scene to entertain you after a day on the mountain.
Verbier
Verbier is among Switzerland’s most famous resorts. Its position within the Four Vallées area opens up an enormous network of runs, ranging from gentle pistes to serious high-mountain descents.
The resort appeals to skiers who enjoy covering plenty of ground during the day. Stunning views across the Swiss Alps add to the experience, while the town’s dining and accommodation options justify its premium reputation.
Cortina d’Ampezzo
Set in the heart of the UNESCO-listed Dolomites, Cortina d’Ampezzo offers some of the most spectacular mountains in Europe. Jagged limestone peaks create a landscape that differs noticeably from the Alpine scenery found elsewhere.
The town itself offers stylish shops and excellent restaurants, combining skiing and Italian culture in a way few other locations can match.
Europe’s leading ski destinations provide experiences to suit everyone, whether you prioritise challenging terrain or unforgettable scenery. Explore these hotspots, and you’ll discover why so many British travellers return to the mountains each year.



