Tourism New Zealand’s new global campaign – If You Seek – is now live. Through the campaign, New Zealand extends an official invitation to international visitors – especially for those curious enough to look a little deeper and go a little further to discover more authentic, meaningful connections when traveling.
As the first global campaign post-pandemic, If You Seek is designed to intrigue audiences and captivate the viewer through alluring perspectives of the destination’s people and places. The campaign is comprised of 18 short films and digital content, now live across YouTube, Connected TV, Facebook, Instagram, Pinterest, and Spotify, in addition to other platforms.
“Aotearoa New Zealand is a place for those who pursue meaningful connections with culture, people, and the environment,” says René de Monchy, Chief Executive of Tourism New Zealand. “Those curious manuhiri [visitors] are rewarded with a rich experience of our beautiful country and are met with manaakitanga [a deep expression of hospitality and reciprocal understanding/connection]”. This is especially relevant for curious Canadian travelers, as New Zealand’s border is now officially open to international visitors.