Home TRAVEL TIPS Tricks & Hacks Instagram Mastery for Travelers: Growing and Engaging Your Follower Base

Instagram Mastery for Travelers: Growing and Engaging Your Follower Base

Being active on social media is now a must if you want your blog to grow in popularity. Establishing a robust social media presence is essential if you want your audience to discover you. Thanks to its meteoric rise and the millions of people who use it every month, Instagram has quickly become one of the most prominent social media platforms that bloggers can use to connect with their audience. Instagram has become a fantastic resource for bloggers and people looking for travel ideas. For those seeking to be enchanted by a potential vacation spot, Instagram is a go-to due to its emphasis on visual material. So, if you’re still not sure that your travel blog needs an Instagram account, we recommend reading on to see some of the best techniques you can employ. 

Photo by Dino Reichmuth 

Choose your niche

Choosing a specific audience or topic to write about is crucial to the success of any social media account. Take nature photography as an example. Maybe you’d like to focus on food photography when traveling. The key is to remain dedicated to your niche, no matter what it is. Also, you need to show your ingenuity and wow your readers with many different postings. Your goal is to make every Instagram follower who comes across your profile immediately grasp the essence of your travel blog and recognize your niche. This can attract ideal customers who will boost your reach. Also, research your rivals’ strategies, as this can help you find ways to distinguish yourself and stand out.

Engage with your audience

To boost your Instagram profile’s credibility, you can connect with popular accounts in your field. They will surely take note of your blog entries and either link to them or mention you in their stories. Also, try to stay focused on contests and freebies. People simply love to win things, so this is a great way to get your name out there. It is, of course, better to have a large organic following for these giveaways to be successful, so you should buy Instagram followers and add more visibility and credibility to your profile. This way, more people will be interested in your profile and the story you have to tell them. They will look up to your brand, and trust you, and you’ll create a tight relationship with them, making them your loyal customers.

Gain some travel experience

Acquiring and sharing first-hand travel experiences is essential for establishing a solid Instagram travel account. Sharing anecdotes from your own life and travel experiences is a certain way to wow your viewers. If you want your audience to trust you, you need to educate yourself and become an authority in your field. Posting about places you have been to will also make it simpler for you to come up with interesting topics to write about. Sometimes it could be challenging to put aside the money you need to travel, so you should start generating money off of Instagram. Also, you can gain money by forming a relationship with a travel agency, hotel, or airline.


Instagram’s algorithm changes its preference for hashtags often. Sometimes it favors a large number of hashtags (up to 30), and other times it likes a smaller number. You should pick three to five relevant hashtags to include in your travel blog. Instead of using large hashtags like #travelgram, which has more than 170 million photos, try using medium to small ones. This can help more people see your photos when they search for a certain hashtag. Even better, your photos and other posts can get to the top of Instagram searches, which will increase your profile engagement even more.

Sharing location

If you want your Instagram posts to appear in a certain place, you can do that by adding a geotag. You can increase your photo’s exposure by geotagging popular tourist spots, such as Rome’s Colosseum or Taksim Square. Always remember to geotag your photos if you want to give recommendations regarding that particular region. The likelihood of a user saving your picture for later use increases if the information you provide is valuable and useful to other tourists. Because of Instagram’s eye-catching visuals, many tourists use it to plan their trips. 

Another thing you can do to boost your traveling Instagram profile is to geotag hotels or businesses you visit. This way, you can boost the chances that this hotel will share your photos by labeling them and adding a geotag. 

Photo by Luca Bravo

Connecting with other influencers

Find other influencers who are attracting an audience with material comparable to yours and see how they’re doing. They are your possible partners, as you are doing fantastic work and can even provide a hand to one another. Reach out to them and see if you can build a connection. Then, when the chance presents itself, suggest ideas for joint posts or Reels. By doing so, you can promote yourself to their audience and vice versa. This is a win-win case for everyone, so go for it.

Track your progress

The best way to monitor the success of your travel Instagram account is using concrete data. One of the best ways to get a handle on the performance of your content is to go into statistics. If you want to know what kinds of posts your followers respond to the most and what types they don’t like, data analytics is a great way to start. If you take the time to understand your audience, you can create material that is more likely to resonate with them in the future.

Keep it consistent

Be consistent with your postings if you want to keep your followers engaged and loyal. There is no magic formula for how often to publish. However, many agree that once a day is enough. You should consider some things when determining the optimal posting frequency for your Instagram account, including the wishes of your followers, the amount of high-quality material you have ready, and the time you can dedicate to your travel account. Consistency, short intervals between posts, and emphasis on quality are the most important things.

There may be a lot of work and hard days, but that shouldn’t destroy your enthusiasm for traveling and sharing experiences with your Instagram followers. Do your best to identify your target audience and think about them whenever you log in to the platform. Maintain a steady flow and consistency in quality and originality. All these tips will help you pave the way to becoming a successful travel blogger.