Japan continues to capture the hearts of global travellers, earning two major distinctions that underscore its enduring appeal and cultural depth. For the third consecutive year, Condé Nast Traveler readers have named Japan the “Top Country in the World” in the 2025 Readers’ Choice Awards, while National Geographic has spotlighted Yamagata Prefecture in its “Best of the World 2026” list of must-visit destinations.
“We are deeply honoured by this recognition and by travellers’ growing appreciation for Japan’s diversity—its landscapes, culture, and experiences,” said Ms. Yuka Suzuki, Executive Director of the Japan National Tourism Organization (JNTO) Toronto Office. “Our commitment to promoting sustainable and authentic travel experiences continues to resonate strongly with Canadians, and we look forward to welcoming even more visitors to discover new corners of Japan in the coming year.”
Japan’s continued success in Condé Nast Traveler’s Readers’ Choice Awards highlights its powerful blend of tradition and innovation. The cities of Tokyo and Kyoto took first and second place in the “Best Cities in the World” category, further cementing their status as world-class destinations. Following the awards, Condé Nast Traveler also featured Japan’s scenic autumn train journeys—an ode to the nation’s seasonal beauty and the growing number of travellers drawn to the country’s countryside charm.
While Japan’s major cities continue to shine, National Geographic’s recognition of Yamagata Prefecture celebrates the country’s quieter, more rural side. Located roughly 300 kilometres north of Tokyo, Yamagata offers travellers a serene escape filled with snow-covered forests, soothing hot springs, and historic ryokan inns nestled in mountain valleys. Easily reached by Japan’s iconic shinkansen bullet trains, the region remains a favourite among those in search of authentic winter adventures.
Yamagata’s cultural and spiritual treasures, including Dewa Sanzan—the three sacred peaks of Mount Haguro, Mount Gassan, and Mount Yudono—invite visitors to experience Japan’s spiritual heritage firsthand. Pilgrimages with yamabushi monks, mountain temple stays, and traditional craft and culinary workshops in Nishikawa Village—a model for sustainable tourism—highlight how Japan is embracing a future rooted in responsible travel and community-led experiences.
