LifeMiles, Avianca’s loyalty program, announced it has been recognized by Point.me as the Best Airline Loyalty Program in Latin America. With this award, LifeMiles strengthens its position as the most awarded program in the region.
Point.me, a leading travel rewards platform, conducts a global annual review of more than 59 loyalty programs, analyzing mileage accrual, redemption rates, customer experiences and service.
“Being recognized as the No. 1 airline loyalty program in Latin America is a testament to the trust and support of our members, which we consider our greatest reward. In 2025, we introduced premium services, including three new VIP lounges, expanded our network to more than 400 partners, launched credit cards with new benefits for both corporate and individual customers, and reached record-high redemption levels. In July alone, more than 4,800 travelers per day turned their miles into unforgettable journeys. This reflects our unwavering commitment to continue growing alongside our members,” said Jaime Manso, Avianca’s Senior Vice President of Loyalty & LifeMiles.
LifeMiles continues to strengthen its value proposition with new strategic partnerships and exclusive benefits for elite members, including priority boarding and access to unique experiences. The program has also expanded earning and redemption opportunities, allowing members to enjoy travel to more than 1,300 destinations worldwide, as well as hotel stays, car rentals and shopping with partner brands across multiple categories.
With 23 international awards over the past 13 years, LifeMiles reaffirms its leadership in the regional loyalty industry, enabling members to make the most of every trip and every experience.
