In recent years, Latin America has established itself as one of the most promising regions for luxury tourism. More and more sophisticated and conscious travelers are choosing this corner of the world in search of authentic, sustainable, and tailor-made experiences. Amid lush landscapes, vibrant culture, and comfort, they are finding the ideal setting to reconnect with what truly matters.
With projections forecasting sustained global growth in luxury tourism through 2030, countries like Costa Rica, Panama, Colombia, and Peru now have an excellent opportunity to captivate a discerning audience eager for experiences as diverse as they are unforgettable.
What are today’s luxury travelers seeking? More than comfort, they want to enjoy unique moments: an authentic cultural immersion or a wellness session surrounded by pristine nature. They wish to disconnect from everyday noise, reconnect with themselves, and experience something transformative, intimate, and meaningful.
Marriott Bonvoy’s luxury hotels in Latin America have successfully interpreted these desires, going beyond traditional lodging to offer memorable experiences that awaken the senses and nourish the soul. From Costa Rica’s breathtaking biodiversity to Panama’s urban dynamism, Colombia’s cultural richness, and Peru’s historical legacy, each destination offers its version of authentic luxury.
Costa Rica: in the forest, facing the sea
In the northwest of the country, W Costa Rica reimagines sustainable luxury in a privileged natural setting. Surrounded by a lush reserve, the hotel integrates its design with environmental respect: it features an apiary, a garden managed by local women, and architecture that pays tribute to local culture. Facing one of the country’s most beautiful beaches, the avant-garde style hotel encourages guests to enjoy a modern, conscious, and invigorating escape. From sunrise yoga to sound healing sessions, each experience seeks the perfect balance between body, mind, and surroundings.
Nearby, on the Papagayo Peninsula, Nekajui, a Ritz-Carlton Reserve, represents the pinnacle of luxury in the region. With its concept focused on privacy, exclusivity, and connection to nature, it is a haven for those who seek the extraordinary in every detail. From a funicular offering a breathtaking panoramic view of the sea to a hanging bridge amid the dry forest, in Nekajui, the ordinary gives way to the extraordinary.
Panama City: a vibrant duality
Panama City has become a magnet for those who prefer the convenience of an urban setting but still crave refined and authentic experiences. In this context, W Panama transforms every stay into an immersive cultural journey, with bold design that takes guests through the most iconic elements and traditions of Panama.
For those drawn to classic luxury, JW Marriott Panama, the tallest building in Central America, dominates the skyline. With infinity pools, spectacular views from every room (each featuring a balcony and bathtub), and an atmosphere of serene luxury, it offers the ideal balance of elegance and disconnection.
With a robust and diverse offering, the city provides something for every type of traveler. At The Santa María, a Luxury Collection Hotel & Golf Resort, the country’s only urban resort, sports enthusiasts will find a golf course designed by Jack Nicklaus’ firm, as well as padel and tennis courts. Additional amenities include a spa and sophisticated culinary offerings.
Bogotá: a capital of color, flavor, and tradition
Bogotá pulses with creative energy, and W Bogota captures its essence with a concept that combines myth, design, and modern hospitality. The hotel, inspired by the legend of El Dorado, offers an immersive experience with a unique visual and sensory focus.
Restaurant Jairo celebrates Colombian cuisine through modern techniques and local ingredients. Additionally, the hotel’s W Lounge has become one of the city’s most sought-after spots due to its signature cocktails and cosmopolitan vibe. Other spaces, such as The Café and AWAY Spa, offer moments of rest, connection, and celebration.
Lima: rewriting luxury
Lima, considered one of the leading gastronomic capitals of Latin America, captivates travelers from around the world. The city’s rich tourism offering results in experiences tied to food, history, art, and tradition, as well as luxury options for memorable stays. A prime example is JW Marriott Lima, a luxury oasis facing the Miraflores boardwalk. With its recently unveiled fully renovated rooms—redesigned with noble materials like FSC-certified wood, local stone, and baby alpaca blankets crafted by Andean artisans—the hotel raises the bar for luxury. Adding to this are three standout culinary venues: La Vista, JW Lounge with Nikkei cuisine, and JW Market with gourmet pastries, plus the largest gym in its category in the city.
