Renwick, the athleisure lifestyle brand created to provide timeless golf-inspired staples for women who want versatile pieces that look great anywhere, today announced the launch of its first everyday activewear line, perfect for wearing on the course and at any occasion. Available online and at select private club retailers, Renwick meets the needs of busy women – golfers and non-golfers alike – who are looking for versatility, comfort, style, fit and class.
Renwick was founded by women, for women. In launching the brand, entrepreneurial sisters Pippa Renwick and Sarah Renwick were inspired by fond memories of their father’s soft, bright, preppy golf polos and the relaxed, natural and effortless beauty of their mother. At the same time, they noticed a void in the market for flattering, comfortable and classic golf apparel for women. The Renwick sisters responded by designing an everyday activewear line that gives busy women the flexibility to play nine holes of golf, have a business lunch at the club, pick up kids and cook dinner without having to stop for a change of clothes.
“As golfers ourselves, we knew that women were disheartened by traditional golf brands catering primarily to men,” said Pippa Renwick, the company’s CEO. “We also had noticed in our own family that while generations of men had been wearing classic golf shirts, they still didn’t exist for women. So, we took a preppy men’s staple – a striped collared polo – and created looks that fit women’s bodies and style. The line is about celebrating the beauty of being yourself, surrounded by the things you love.”
Unlike athletic apparel focused on performance materials that women can’t wait to take off after exercise, Renwick clothing is made with supersoft 100% Peruvian cotton to encourage optimal style, fit, comfort and versatility. The initial launch features four different styling options, including:
● The Short Sleeve Polo: If women buy one top this year, this is it. This is the polo that launched the company. Wear it for golf or for life. Supersoft Peruvian cotton. Flattering cap sleeve. Relaxed fit. Three-button placket. Chest pocket. Shirttail hem. 100% cotton. Machine wash. Available in sizes XXS-XL. Six colors to choose from, including Periwinkle White, Aqua Navy, Green Pink, Coral Navy, Pink White and Pink Periwinkle.
● The Sleeveless Polo: Perfect for the course or when women need a more polished look. Supersoft Peruvian pima cotton. Three-button placket. Shirttail hem. 100% cotton. Machine wash. Available in sizes XXS-XL. Five colors to choose from, including Periwinkle White, Pink Periwinkle, Coral Navy, Pink White and Aqua Navy.
● The Polo Dress: Wear as a beach coverup or to a lunch date. Supersoft Peruvian pima cotton. Flattering five-button placket. 100% cotton. Machine wash. Available in sizes XXS-XL. Four colors to choose from, including Pink Periwinkle, Coral Navy, Aqua Navy and Green Pink.
● The 3/4 Sleeve Polo: A chic update to the classic polo, this style will carry women through the off-season. Supersoft Peruvian pima cotton. Longer five-button placket. Shirttail hem. 100% cotton. Machine wash. Available in sizes XXS-XL. Three colors to choose from, including Pink Periwinkle, Aqua Navy and Coral Navy.
Pippa Renwick and Sarah Renwick each bring with them years of experience in the direct-to-consumer ecommerce and retail industries. Both have held senior level merchandising and planning positions at J.Crew. Pippa Renwick recently launched an ecommerce site for Michel Design Works. Sarah Renwick was a founding member of Draper James, the clothing line launched by actress Reece Witherspoon.
“The Renwick line combines the comfort of a T-shirt with the classic polish of a collared shirt, so our customers will never be underdressed or overdressed,” said Sarah Renwick, the company’s President. “That’s what makes Renwick so great for all women, not just golfers. It’s perfect for anyone with an active lifestyle, whether they’ve scheduled a tee time or simply want style and comfort as they go about their daily lives. Our goal at Renwick is to provide functional, top-quality apparel that makes women feel comfortable and beautiful.”