Norrøna Adventure, the destination division of the Norwegian outdoor brand, has revealed its 2026 festival lineup, spanning ice climbing, freeriding, mountain biking and trail running across France and the brand’s home, Norway.
The heritage brand is investing in these festivals to deliver on its commitment to community and the 360-degree outdoor experience. The events connect adventurers with Norrøna ambassadors and expert guides, putting Norrøna gear to the test. Attendees cultivate skill mastery and community in iconic adventure locations.
“We’ve been obsessed with creating the ultimate outdoor gear and experiences for 96 years,” says Jørgen Jørgensen, leader and fourth-generation owner of Norrøna. “While other brands can outfit you, Norrøna takes things one step further: these festivals are where passion, community, and expert knowledge come together for the definitive adventure. We are proud to offer them to our loyal community of nature lovers.”
Master Your Skill: Norrøna’s 2026 Festival Calendar:
Norrøna Ice Festival | 12th-15th February 2026 | Rjukan, Telemark, Norway
A four-day event where climbing enthusiasts experience the unique world of ice climbing. Hosted in Rjukan, a world-class destination for ice climbing with over 150 icefalls.
- Activity Highlight: Ice climbing and ski touring led by Norrøna ambassadors and local guides, speed climbing competitions, inspiring presentations, tech talks, and more.
- Clinics: Beginner, intermediate, advanced, rescue, touring.
- Partnership: Proudly presented by Norrøna with Scarpa and Petzl as partners, participants will have the chance to test top-tier gear in the field.
- Social & Amenities: Social gatherings, 3-course and BBQ dinners, live music concert.
Norrøna x Gore-Tex Freeride Festival | 19th-22nd March 2026 | Chamonix, France
Norrøna and Gore-Tex welcome ski enthusiasts to three days of world-class freeriding and expert-guided backcountry skiing. This immersive festival builds confidence and skills in the heart of the French Alps.
- Activity Highlight: Freeriding and ski touring, including the iconic Vallée Blanche descent from Aiguille du Midi. Inspiring presentations and talks from icons like Chris Davenport.
- Clinics: Various freeride clinics (steep skiing, lift-based backcountry freestyle) and all-new specialized girls only and avalanche awareness sessions.
- Partnership: Presented by Norrøna and Gore-Tex. Participants can test the latest technical products in extreme alpine conditions.
- Social & Amenities: Après-Ski at Moö Bar and 3-course dinners showcasing local French cuisine, spa and outdoor pool.
Norrøna x Specialized Mountain Bike Festival | 14th-16th May 2026 | Telemark, Norway
This three-day festival is an ultimate mountain biking adventure at the off-grid paradise, Norrøna Canvas. The high-energy gathering focuses on skill mastery and community immersion in the rugged Telemark wilderness.
- Activity Highlight: Guided rides led by expert guides and Norrøna Ambassadors; Guided tours for all levels, from beginner to expert; Specialized clinics on riding techniques, maintenance, and injury prevention, insightful talks, and more.
- Ambassadors: Remy Metailler and Kathi Kuypers
- Partnership: Presented by Norrøna and Specialized. Participants receive an exclusive goodie bag and get hands-on demos with the latest gear.
- Social & Amenities: Après Bike sessions, lakeside relaxation, sauna access, and bonfire hangouts for social connection.
Norrøna x Nnormal Trail Running Festival | 7th-9th August 2026 | Telemark, Norway
This three-day event is a deep immersion into the world of trail running at Norrøna Canvas. The festival blends high-performance training with holistic recovery.
- Activity Highlight: Guided runs with expert trail runners, trail running clinics, nutrition talks, and morning yoga sessions to enhance recovery and flexibility.
- Ambassadors: Kyle Curtin and Hilary McCloy
- Clinics: Trail running clinics focused on technique and performance.
- Partnership: Presented by Norrøna and Nnormal, participants can test Norrøna trail running gear and Nnormal running shoes.
- Social & Amenities: Communal dining, relaxing sauna and lake swims, bonfire hangouts, movie nights and inspiring talks with elite trail runners.
“These aren’t ordinary gatherings; they’re basecamps for skill mastery,” adds Christian Schmidt, Norrøna Adventure’s Chief Experience Officer. “Beyond new skills, guests train directly alongside top athletes and experts in their field, leave with friends for life, and a renewed passion for the wild.”
