Located 27 minutes outside of Copenhagen, in the harbor town of Køge, the brand new Rox Resort by ESS Group introduces a fresh take on the Nordic escape: a coastal luxury retreat where contemporary design, well-being, and uninterrupted ocean views across Denmark’s southern coast converge. Newly opened in November 2025, Rox’s opening marks an exciting chapter for the region, pairing modern comfort with the intimacy and warmth that define Danish hygge culture.
Interiors with Intent
Designed by Spik Studios, ESS Group’s in-house creative arm, Rox’s interiors channel a cinematic blend of 1920s influence, global flair, and Nordic serenity. Chalk-dusted walls, soft velvets and brass, imposing rattan and crystal lighting, refined chinoiserie details that play against fire-lit lounges and thoughtfully composed corners.
Across its 156 rooms and suites—most with private balconies overlooking the marina, forest, or open ocean—guests are given a front-row seat to the region’s pristine coastal landscape.
The Pool Club & Wellness
The hotel’s focal point is the unique rooftop Pool Club: a modern wellness concept which combines heated outdoor and indoor pools, plush loungers, open fire pits, and a glass-framed sauna with sweeping sea views. Designed as a sanctuary of restoration and connection, guests can slow down in plush gowns and savor handmade dumplings from the poolside The Dumpling Bar, serving all-day Asian-inspired dim sum and crafted cocktails.
The wellness area extends into a Fire & Chill room, with a hidden cocktail bar, intimate spa treatment rooms and a state-of-the-art fitness center. For recreation, the resort features two padel courts, a five-a-side football field, an indoor games hub, and nine meeting rooms for gatherings and retreats.
Inspired Dining
Rox’s culinary program blends comfort with character. R.F. SMITH Steakhouse, extending across the ground level of the hotel, delivers British-inspired dishes with a Sichuan twist. The à la carte menu includes Gillardeau Oysters, Sweet Langoustine Carpaccio and a Black Sea Trout served with fresh cabbage salad, expertly paired with top wine labels or local craft beers.
Rox Resort is designed to invite connection and conversation. Its five bars include the open-air rooftop Pool Bar, the Lobby Lounge bar as well as the signature Birdcage Bar, which blends craft and comfort, between tradition and reinvention. Perched on the frontside upper corner of the hotel, and surrounded in floor-to-ceiling glass windows, it provides a sophisticated setting overlooking the Øresund strait, serving classic drinks and tailor-made creations by the expert bar team.
Nordic Nature and Medieval Charm at the town of Køge
Rox Resort sits less than 1.8 miles from the historic streets of Køge—a medieval town, boasting the country’s oldest dated timbered house (from 1527). At its heart lies Køge Torv, one of Denmark’s largest and best-preserved medieval market squares surrounded by cafés, shops and centuries-old buildings. Steps from the hotel, the Køge marina with its open water pool and local sailing culture, offers a window into everyday Danish coastal life.
Within 30 minutes, guests can also reach three UNESCO World Heritage Sites, making Rox an effortless base for exploring Denmark’s cultural and natural landscapes.
Its bold yet grounding design, personalized service and sustainable ethos, make Rox Resort a new destination to slow down, reconnect and embrace the pleasures of Nordic hygge season.
