The Snowy Mountains will soon be welcomed into thousands of Australian homes with the country’s longest running travel and lifestyle program Getaway set to film in the region later this week.
Destination NSW CEO Sandra Chipchase said the feature was part of a suite of ongoing activity secured by the State’s tourism and major events agency with the goal of raising the profile of regional and rural NSW and to convert interest into bookings.
“Once again our State remains at the forefront of tourism in Australia and this initiative shows that we continue to work tirelessly to keep the spotlight on our incredible rural and regional destinations as we strive for $25 billion in visitor spend by 2030,” Ms Chipchase said.
“The Snowies is a magical destination year round where visitors can enjoy everything from great festivals and regional events, a summit walk to Australia’s highest peak and fly fishing in pristine mountain waters in warmer months, to skiing and snowboarding in colder months.
“We look forward to welcoming Catriona Rowntree and the Getaway team to the Snowy Mountains and receiving more visitors as a result of this special activity.
“Growing tourism in rural and regional NSW is a key priority for Destination NSW and exposure such as this will ensure the Snowies continues to attract overnight visitors which in turn, will help to boost the local economy.”
Go to visitnsw.com for more information and to plan your Snowies experience.