During the first wave of backpacking from the 1960s through the 1990s, backpacking was strongly associated with solo travel and finding yourself. Although backpacking has always had a strong social dimension of meeting new people, it was expected that many travellers would begin the journey alone.
New research from over 4,000 travellers (aged 20-49), released by solo adventure travel experts WeRoad, has revealed the changes in traveller behaviour: 48% of respondents said they had made a lifelong friendship from travelling with strangers on a group trip, with 7% saying they had met a romantic partner.
Day-to-day social isolation is a major driver of this shift: 55% of respondents reported feeling lonely in daily life, and 40% said they struggled to meet new people. Travel has become a necessary antidote to this loneliness, not just a break from the norm or a way to experience other cultures.
The importance of finding yourself and personal growth hasn’t disappeared. Nearly half (48%) of travellers surveyed said they stepped out of their comfort zone while on a backpacking trip, and another 27% said they ‘learned more about themselves than ever.’ 17% described it as ‘better than therapy.’
Clarissa Cappelletti, International Regional Manager at WeRoad, said: “Solo backpacking is now giving way to social backpacking. The new wave backpacking is much more. Social isolation and loneliness are much more prevalent now than it was 30 years ago, and it makes sense that it’s changed backpacking culture.’
WeRoad has now shared the five most desirable destinations for ‘social backpackers’ in 2026:
China – Increased flight connectivity and up to 30 days Visa-free entry for UK passport holders is contributing to a surge in popularity for this destination. China also offers a massive variety of attractions in one country, from iconic landmarks to futuristic cities and dramatic nature – making a trip to China an unforgettably epic adventure.
Italy – A classic destination, Italy continues to be a bestseller, with shorter, experience-packed trips appealing to travellers looking to maximise their annual leave. Express options include Naples & the Amalfi Coast, and Venice, Verona & Lake Garda, as well as a Rome Weekend trip – exploring Trastevere and Pincio.
Peru – Interest in this destination is growing rapidly, with WeRoad seeing a 50% year-on-year increase in bookings to Peru. The abandoned Inca citadel Machu Picchu is a must, but it’s not all the country has to offer. Spot condors in Colca Canyon, visit with indigenous communities living on Lake Titicaca’s floating islands, and hike to the stunning Rainbow Mountain.
Albania – This emerging Mediterranean hotspot still retains a refreshingly undiscovered feel, with many travellers saying it’s like Greece 15 years ago. Expect fewer crowds and lower prices, alongside stunning beaches, traditional villages, and enchanting natural landscapes.
Puerto Rico – With rising interest in the Caribbean in 2026, what better place to begin a Caribbean adventure than this enchanting island – a destination where tropical rhythm, Latin passion, and North American energy blend into one unforgettable experience.
