Positioned in the heart of Mayfair overlooking Brown Hart Gardens, London’s iconic hotel landmark, The Beaumont Mayfair announces its grand reintroduction following a stunning multi-million-pound renovation to coincide with its 10th anniversary.
Now under the visionary leadership of newly appointed CEO Stuart Procter – who brings over 20 years of industry reputation and an abiding love of hospitality – this exciting new chapter will soon unveil further major investments, ushering in a new era and cementing its legacy as one of London’s most esteemed five-star hotels.
Embodying the spirit of the scene-setting grand hotels of the 1920s – with interiors designed by the late French architect Thierry Despont – The Beaumont Mayfair is renowned for its glamorous art deco design, exceptional dining, and impeccable service. Featuring 101 rooms and suites – including Anthony Gormley’s famous ROOM – the hotel houses an exquisite collection of art, as well as chic F&B spaces. From the sophisticated setting of Gatsby’s Room, where guests can enjoy a Champagne Afternoon Tea, to the Le Magritte Bar, known for its extensive Bourbon collection, classic cocktails and Cuban Cigars cabinet, and the charming Terrace which brings alfresco café culture to Brown Hart Gardens.
Under its new guise, this September will see the launch of Rosi, a new flagship restaurant celebrating the best of British comfort with seasonal recipes. Transforming the space with his vibrant signature style, renowned British Artist and Designer Luke Edward Hall will take over the space with a series of commissioned murals telling the story of ‘a day in London’ through his lens of irreverent romanticism. This comes in addition to its recent expansion of 29 new rooms and suites, as well as a stylish refurbishment of the existing 72 rooms, lobby, bar and restaurant, and more to come.
On the doorstep of the city’s finest cultural, culinary, and historical landmarks, The Beaumont Mayfair has long been a beacon of old-school hospitality and discreet luxury since its original opening in 2014. In this exciting new chapter, the hotel will build on its reputation of playing host to prominent figures from around the world, offering the perfect destination to explore the very best of London.
ROOMS & SUITES – STAY IN STYLE IN THE HEART OF THE CAPITAL
Featuring 101 stunning rooms and suites, each space is home to its own unique selection of original prints, books and paintings, as well as opulent marble bathrooms and contemporary comforts.
A showstopper and talking point of the hotel lies in the iconic ROOM by famous sculptor Anthony Gormley – an inhabitable work of art that’s seen as both a monumental figural sculpture and an architectural extension to the hotel. A three-storey structure depicting a giant crouching cuboid figure based on the artist’s body, the exterior consists of welded plates of stainless steel, while contrasting interiors feature dark fumed oak-cladded walls which have been tastefully matched with a pure white marble bathroom.
Meanwhile, the presidential Roosevelt Suite has been freshly redesigned to boast a sumptuous mix of fabric covered walls, bespoke furnishings, antique bronze glass, silk window treatments and Art Deco furniture, completed with a private terrace offering sweeping views of the city’s skyline. As befits a suite named after Franklin D. Roosevelt, a renowned supporter of the arts, it also boasts a notable collection of original artworks, ceramics and glass dating from the 1930s to the present day. Guests are greeted by a specially commissioned portrait of Eleanor Roosevelt by Kate Boxer in the private entrance lobby, and the other rooms include works by Alexander Calder and Robert Motherwell, as well as by leading contemporary artists such as Colin Reid and Rana Begum RA.
ART – TREASURE HOUSE WITH A WORLD-CLASS COLLECTION
The hotel’s chic Art Deco interiors have been refined by the late French architect and designer Thierry Despont, who worked with architects Reardon Smith, to enhance their timeless style and discreet glamour. Over the last two years The Beaumont – together with the renowned Zuleika Gallery – has built an art collection within its Mayfair walls that features some of the most talented British, European and American artists of the 20th and 21st Centuries. 20th Century artists of note in the collection include Georges Braque, Patrick Caulfield, Sonia Delaunay, Sir Howard Hodgkin, Joan Miró, Robert Motherwell, Man Ray, Ben Nicholson and Graham Sutherland. Contemporary artists featured include Rana Begum RA, Pablo Bronstein, Halima Cassell, Luke Edward Hall, Cornelia Parker and Bridget Riley. Among the artists who have completed site specific commissions are Nancy Cadogan, Rachel Gracey RE, Nigel Hall RA, Nicola Green and Katie Ponder. It’s an impressive art collection consisting of in excess of 600 works, including paintings, prints and ceramics, each capturing 100 years of artistic, social and cultural change, inspiring both nostalgia and excitement for the new.
WELLNESS – EXPERIENCE AN ART DECO OASIS
Inspired by the Turkish baths at the Royal Automobile Club in London and the original New York YMCA, the Art Deco Hammam and Spa is clad in shimmering black and white marble mosaics and features a traditional warmed, marble hammam table, sauna and steam room; four treatment rooms and a relaxation area. A range of beauty therapy, hammam and massage treatments is offered, as well as hairdressing services.
HISTORY – LANDMARK DESIGN MEETS MODERN LUXURY
The Beaumont Mayfair occupies a building originally known as Macy’s – one of the first garages designed primarily for shoppers, offering free parking to customers of the nearby Selfridges department store. Designed by the esteemed architects Wimperis and Simpson (Fortnum & Mason, Winfield House) in 1925/6, it was featured in the 1927 RIBA Exhibition of Modern Architecture. The building, classical in style, boasts a grand colonnaded entrance that once sheltered an array of petrol pumps. Its exterior columns, with a somewhat Egyptian appearance, are set against a striking white stone facade. Located on the prestigious Grosvenor Estate, the building received an exceptional architectural treatment. The facade, with its unique and exaggerated neo-classical mannerisms, stands as a modern interpretation of the neo-Georgian aesthetic favored by the Estate in the inter-war years. The facade is Grade II listed for its special architectural interest, being remarkably ambitious for a car park of its time. It also holds special historic significance for its role in the evolution of the multi-storey car park as a distinctive twentieth century building type.
