Since last year, the Monaco Government Tourist and Convention Authority has wanted North Americans to know that the Principality missed them more than ever and kept in touch with a simple message of affection: “Take care of yourself, we MISS YOU!” Monaco is now planning a recovery and showing its resilience by sending Americans and Canadians a message of invitation marking both the end of a long-awaited time and the beginning of hope. The new slogan has evolved to: “Monaco is FOR YOU. At last!”
The 20-visual campaign focuses on ten strong themes representing the diversity of what Monaco has to offer: well-being, fine dining, culture, family, romance, sport, sustainable tourism, gaming and casinos, weekend escapes, and shopping.
Monaco is not just a destination, it is the experience of a lifetime. For over a century, the Principality has been an aspirational symbol of luxury and glamour, and renowned for its safety. What the country lacks in size, it makes up for in history, culture, entertainment, and character. Today, it is reinventing itself while preserving its environment.
The Principality welcomes visitors in the best possible conditions with health and safety as top priorities. The Princely Government implemented the Monaco Safe label which certifies that an establishment has complied with all of the essential health and safety criteria to prevent the spread of COVID-19, and protect the health and well-being of residents, workers, and visitors alike.
The Principality features world-class hotels, exclusive shopping, a wide variety of museums, sumptuous gastronomy from Michelin-starred restaurants to quaint sidewalk cafés, and pampering spas. Monaco is the place where the most eclectic desires materialize which is most needed at a time when hedonistic experiences are scarcer.
The summer season is marked by a prestigious event calendar, sun-drenched relaxation, and adrenaline-filled water sports to explore the region by sea. Not to be missed is the newly renovated Larvotto beach and boardwalk reopening on July 3. Summer festivities include the 60th Monte-Carlo Television Festival from June 18-22; the inaugural Monaco Streaming Film Festival from July 3-6; the Grimaldi Forum Monaco’s summer art exhibition “Alberto Giacometti – A Retrospective. Marvelous Reality” from July 3–August 29; a new format of the annual Monaco Red Cross Ball featuring an outdoor concert with jazz-pop singer Jamie Cullum on the recently renovated Casino Square on July 16; summer concerts by the prominent Monte-Carlo Philharmonic Orchestra in the magical Princely Palace Courtyard; the Monte-Carlo Sporting Summer Festival featuring high-profile musicians in the twinkling Salle des Etoiles; and last but not least, summer ends with the exclusive annual Monaco Yacht Show – the world’s leading superyacht exhibition – from September 22-25.
Whether you are looking for a solo or romantic break, a friends’ or family getaway, a gourmet or revitalizing experience, Monaco is FOR YOU. At last!
