Italy conjures up visions of ancient ruins, bustling cities, and iconic landmarks. But beyond the well-trodden tourist paths lies a different kind of Italy — one that thrives in its small villages, in the hands of artisans, and in the traditions passed down through generations.
This is the Italy that Vera Italia invites you to discover.
Vera Italia is a movement reshaping how people experience the country. Travellers are invited to experience Italy right at the heart: meeting local farmers, learning from skilled artisans, tasting homemade food, and taking part in living traditions that have defined Italian life for centuries.
At its core, Vera Italia connects visitors with “Culture Creators” — local Italians who humbly preserve and share their crafts, recipes, stories, and way of life. Whether it’s harvesting olives in an ancient grove, weaving baskets, or learning the art of hand-rolled pasta, every experience offered by Vera Italia is designed to be hands-on, personal, and deeply authentic.
In a time where sustainable and meaningful travel is becoming more important, Vera Italia stands apart. The platform not only offers visitors unforgettable experiences but also actively supports local communities and helps preserve cultural traditions that risk disappearing in a fast-paced world.
Beginning its journey in the breathtaking, lesser-known region of Northern Calabria, Vera Italia shines a spotlight on a part of Italy where rolling hills meet turquoise seas, where every town tells a story, and where tradition is a way of life.
A new way to travel Italy
Vera Italia isn’t just about visiting — it’s about belonging. It’s about sitting with the locals, getting your hands dirty and forging connections.
Founded by passionate traveller and culture advocate Chiara Barbera, she explains, “We believe that Italy’s true beauty lies in its people and traditions. With Vera Italia, you don’t just visit—you become part of the story.”
Ready to explore the true Italy? Visit www.veraitalia.it to begin your journey.
