Glenfiddich, the world’s most awarded single malt scotch whisky, is proud to announce an exhilarating multi-year partnership with Aston Martin Formula One™ Team, bringing together two timeless luxury brands renowned for their heritage, innovative spirit and relentless pursuit of excellence. Together, Glenfiddich and Aston Martin Formula One™ Team aim to create a legacy that transcends industries, driving a new standard of precision, luxury, and performance on and off the racetrack.
“We’re proud to join forces with Aston Martin Formula One™ Team, whose passion for quality mirrors everything we stand for at Glenfiddich,” comments Jamie Johnson, National Brand Ambassador for Glenfiddich in Canada. “Just as we’ve spent over a century perfecting the art of whisky-making, Aston Martin Formula One™ Team has spent half a decade crafting exceptional machines. This groundbreaking partnership is about more than just two great brands coming together – it’s a celebration of shared values and heritage.”
The exclusive alliance accelerated into action in 2025, setting a new standard for craftsmanship and creativity, while inviting enthusiasts worldwide to engage with two iconic brands in bold new ways. The Glenfiddich and Aston Martin Formula One™ Team partnership is rooted in shared values of excellence and innovation, blending Glenfiddich’s whisky-making heritage with Aston Martin’s iconic presence in motorsport, generating global excitement for those who value the journey as much as the destination.
“At the Aston Martin Formula One™ Team, we continuously push boundaries to set new standards,” comments Lawrence Stroll, Owner and Executive Chairman of Aston Martin Formula One® Team. “Glenfiddich embodies that same spirit of perfection and innovation.”
For Glenfiddich, this collaboration is an exciting opportunity to connect with a broader audience that values craftsmanship, engineering, and the pursuit of perfection – qualities that have been at the heart of the Glenfiddich story for over 135 years. Together, these two iconic brands create a timeless yet forward-thinking partnership, inspiring a global audience and inviting them to experience a legacy built on dedication and mastery.
In June 2025, Glenfiddich and Aston Martin Formula One® Team will make their official Canadian debut at the Formula 1 Pirelli Grand Prix du Canada in Montreal, Quebec, bringing a new wave of excitement to whisky and motorsport enthusiasts across Canada. From exclusive product releases to bold and luxurious co-branded experiences on and off the racetrack, Glenfiddich and the Aston Martin Formula One™ Team are geared up to push the boundaries of excellence and innovation, unveiling ultra-luxurious experiences designed to captivate Canadians throughout the Formula 1 race season and beyond.
The remarkable partnership was first unveiled at the Las Vegas Grand Prix 2024, with the ultimate toast; a commemorative single bottle of Glenfiddich drawn from an ultra-rare 1959 cask, paying tribute to the year Aston Martin debuted in Formula One. Embodying the craftsmanship of Glenfiddich Malt Masters across generations, this exclusive single malt is made from an exceptional sherry cask known for its rich intensity – an exquisite offering blending the innovation, mastery and unmatched quality of two timeless icons.
“The synergy between Glenfiddich and Aston Martin Formula One™ Team allows us to innovate in exciting ways,” comments Brian Kinsman, Glenfiddich Malt Master. “This rare Glenfiddich 1959 bottling captures our shared commitment to excellence.”
The 1950s marked a defining decade for Glenfiddich; a pivotal time in shaping the future of single malt scotch whisky. At a time when single malts were virtually unknown beyond Scottish borders, this cask helped lay the groundwork for the category’s global rise. Similarly, Aston Martin began its transformation into a global symbol of luxury, innovation, and performance, and paved the way for the team’s first foray into Formula 1 in 1959. Both Glenfiddich and Aston Martin Formula One™ Team continue to push boundaries today.
Glenfiddich and their partners at Aston Martin Formula One™ Team promote responsible attitudes to alcohol. You should never drink and drive. Together Glenfiddich and Aston Martin Formula One™ Team share a commitment to this important message.
