Guatemala is experiencing a tourism boom, having welcomed 1,610,904 international travelers between January and June 2025—an 8% increase compared to the same period last year. This uptick underscores the country’s rising profile as one of Central America’s most desirable and secure travel destinations.
One of the driving forces behind this growth is improved connectivity. Expanded flight options are making Guatemala more accessible than ever. In April, JetBlue introduced a new daily route linking Fort Lauderdale (FLL) with Guatemala City (GUA), adding to its existing service from New York (JFK). And in October, Air Canada is set to debut direct flights from Montreal, further strengthening ties with the Canadian market.
The Guatemalan Tourism Institute (INGUAT) attributes this impressive rise in arrivals to strategic tourism campaigns, expanded flight access, and the country’s wide appeal to a broad spectrum of travelers—from adventure seekers and cultural explorers to nature enthusiasts.
“This exceptional growth reflects Guatemala’s emergence as a globally recognized, welcoming, and secure destination,” said Harris Whitbeck, Guatemala’s Tourism Minister and Director-General of INGUAT. “Through stronger connections to key markets and global storytelling partnerships, we’re seeing tourism flourish. This progress also signals increased traveler confidence, and we’re entering an exciting new phase of sustainable tourism development.”
From ancient ruins to vibrant villages, Guatemala offers visitors a wealth of experiences. Tikal, a UNESCO World Heritage Site, invites travelers to wander through one of the most significant Mayan archaeological zones nestled deep within the jungle. Meanwhile, Lake Atitlán—encircled by volcanoes and dotted with indigenous communities—is a hub for colorful markets and artisan crafts.
The city of Antigua Guatemala enchants with its colonial charm, cobbled streets, and rich heritage. Guests can sample locally produced coffee, explore historic churches, or join hands-on workshops in weaving, pottery, and other traditional arts. Guatemala’s food scene is also a growing draw, with iconic dishes such as pepian (a spiced meat stew), banana leaf-wrapped tamales, and rellenitos (plantains stuffed with sweetened black beans) offering a taste of the country’s unique culinary culture. Markets brim with fresh produce, handmade chocolate, and authentic local flavors.
To assist travelers in planning their journeys, INGUAT has introduced a convenient WhatsApp support line for questions and travel information. Visitors can reach out via message at +502 5188-1819, dial 1500 within Guatemala, or call (502) 2290-2810 internationally.
With enhanced flight access, strong promotional efforts, and an ever-growing reputation, Guatemala is on track to welcome even more visitors in the months ahead—firmly establishing itself as a must-visit destination in the heart of Central America.
