Wilderness and luxury beachwear brand LOVE BRAND & Co. are delighted to announce their collaboration on a limited-edition swim short inspired by the watering hole and its tapestry of African wildlife. Both brands share a commitment to delivering exceptional luxury in a way that respects and protects the natural world – whether through sustainable fashion or thoughtful hospitality.
‘The Watering Hole’ celebrates the abundance of life found around Wilderness’ extraordinary camps and lodges. The exclusive print features zebra, elephant and leopard gathering at a watering hole, and honours these peaceful places of renewal, reflecting the wonder of safari experiences. The print is available in matching father-and-son swim trunks – a stylish keepsake of unforgettable family adventures.
The trunks are available for global purchase online at www.lovebrand.com and at selected Wilderness Safari Boutiques. From Wilderness Botswana’s premier safari camps – including the award-winning Wilderness Mombo, DumaTau, King’s Pool and Vumbura Plains – to the ‘Land of a Thousand Hills’, where Rwanda’s Wilderness Bisate and Magashi also feature the trunks in their curated camp boutiques, the pieces are perfectly at home in some of Africa’s most iconic wilderness settings. They will also make their debut in Kenya in 2026, at the all-new Wilderness Mara, extending their presence across the continent and inviting guests to carry a piece of the journey with them – wherever they go next.
“This is a first for us. I’ve long dreamed of joining forces with such a remarkable safari brand and seeing our pieces come to life in the heart of the wilderness, while giving back to the very wildlife that inspired them. This exclusive collaboration in Africa is an exciting milestone”. says Oliver Tomalin, LOVE BRAND & Co. Founder.
Amanda Wilson, Wilderness Head of New Channel Growth, adds: “We’re thrilled to introduce this exclusive, custom design – a collaboration that reflects both brands’ shared passion for wild places and the remarkable creatures that call them home. There’s no better way to unwind on safari than by the camp pool, watching wildlife pass by as you float and restore. The print is a tribute to the quiet wonder of safari and the unforgettable moments of connection we find in nature”.
A portion of the proceeds from the swimwear sales will support Ecoexist, Wilderness’ long-term conservation partner in Botswana dedicated to fostering human-wildlife coexistence.
The Watering Hole Collection
Men’s swim trunks from £175 | Children’s swim trunks from £95
Available in store and online at www.lovebrand.com and in select Wilderness camp boutiques from 3rd November 2025
