İstanbul, Türkiye’s iconic metropolis known for its cultural diversity, vibrant atmosphere, and year-round appeal, continues to strengthen its position as a top global destination. The city has topped or featured in numerous global lists and rankings, including “The 50 Best Places to Travel,” “Top 5 European Cities for City Breaks,” and “One of the best family-friendly city break destinations.” Most recently, İstanbul was awarded the Gold Award for the Most Desirable City (Europe) at the 2025 Wanderlust Reader Travel Awards, determined entirely by reader votes, during a ceremony at London’s National Gallery.
Readers described İstanbul as a city that “continues to surprise them with every visit,” further enhancing the city’s reputation as a timeless, vibrant, and ever-evolving destination. With growing global recognition, İstanbul is one of the world’s most compelling cities to explore — and a must-see destination for 2026.
Discover İstanbul: a timeless city offering a unique mosaic of experiences
İstanbul, a vibrant crossroads of Europe and Asia, offers visitors a captivating array of travel experiences shaped by a deep-rooted history and a dynamic modern life. From iconic landmarks like Hagia Sophia, Galata Tower, the Blue Mosque, Basilica Cistern, and the Maiden’s Tower to bustling historic bazaars such as the Grand Bazaar and the Spice Bazaar — and even modern malls, luxury boutiques, and designer stores reflecting the city’s contemporary lifestyle — visitors can explore countless facets of a destination that continually evolves while honouring the past.
In vibrant neighbourhoods like Taksim, Beyoğlu, and Karaköy on the European side, and Kadıköy, Moda, and Bağdat Street on the Anatolian side, travellers can immerse themselves in the city’s lively atmosphere and diverse cultural scene — museums, art galleries, and cultural centres that merge tradition with contemporary culture, and İstanbul’s growing calendar of cultural events.
No visit to İstanbul is complete without a boat ride on the breathtaking, world-famous Bosphorus. The historic waterfront mansions (yalıs) lining both shores create an unforgettable and uniquely İstanbul memory.
The Princes’ Islands is one of Istanbul’s hidden gems. Offering a tranquil escape from the city, it combines natural beauty with cultural charm. During pleasant weather, they provide an ideal setting for leisurely exploration and a refreshing break from İstanbul’s vibrant pace.
When it comes to culinary experiences, the city’s flavours play a defining role in elevating its allure. From MICHELIN-starred dining to simple yet delicious street foods, every bite reflects İstanbul’s diverse cultural heritage and creative gastronomic spirit. Visitors can start the day with the world-renowned traditional Turkish breakfast, savour classic dishes like kebabs and mezes, explore vibrant fish markets and enjoy a cup of Turkish coffee accompanied by baklava or Turkish delight.
Whether you’re drawn by its centuries-old landmarks, its dynamic food scene, or the constant interplay of cultures that make every visit feel new, İstanbul promises an experience that lingers long after you’ve returned home. As you plan your own journey to this ever-inspiring city, be sure to explore our curated selection of exceptional hotels in Istanbul — the perfect starting point for discovering all the magic this metropolis has to offer.
The İstanbul bucket list offers plenty of ideas to help plan an unforgettable trip.
