Hilton Aruba Caribbean Resort & Casino celebrated the grand opening of The Westerly, ushering in a refined expression of elevated island hospitality for the iconic Palm Beach resort. The debut marks a significant evolution of the property, introducing a more intimate guest experience that blends contemporary design, personalized service and dynamic public spaces with Aruba’s natural beauty. The milestone was commemorated with an event attended by ownership, Hilton leadership, government officials and key project partners.
Named for Aruba’s natural compass, the east-to-west trade winds that shape the island’s character and beauty, The Westerly introduces a new level of sophistication to the destination. Blending the intimacy of a boutique hotel with the expansive amenities of Hilton Aruba Caribbean Resort & Casino, The Westerly offers a refined and elevated guest experience through a seamless balance of privacy, personalized service and immersive island experiences for leisure and business travelers alike.
Set against the backdrop of Aruba’s iconic Palm Beach sunsets, the opening marks a continued commitment to the resort’s evolution and underscores Hilton’s broader growth strategy across the Caribbean and Latin America, a strategic region for the company’s growth and development.
“Hilton has a long-standing legacy of creating exceptional stays in the world’s most sought-after destinations, and the opening of The Westerly at Hilton Aruba Caribbean Resort & Casino represents an exciting addition to our portfolio,” said Chris Nassetta, president and CEO, Hilton. “This debut reflects our continued focus on delivering elevated, experience-driven hospitality for today’s traveler, while building on the strength and momentum of our growth across the Caribbean and Latin America.”
“As Hilton’s flagship brand, Hilton Hotels & Resorts continues to evolve for today’s traveler, creating stays that bring people together for iconic gatherings, celebrations and shared experiences,” said Leonard Gooz, global brand leader, Hilton Hotels & Resorts. “The Westerly embodies this renewed vision, placing guests at the heart of Aruba’s culture and vibrant energy – delivering an intimate, boutique-style stay, seamlessly paired with the robust property amenities and signature service of Hilton Aruba Caribbean Resort & Casino.”
“The Westerly reflects the future of hospitality – thoughtful design, elevated comfort, and a deeper connection to place. What truly sets this property apart is our exceptional Aruban team, whose genuine warmth and dedication bring the experience to life,” said Milton Berlinski, managing partner, Reverence Capital and managing director, Aruba Growth Fund. “The Westerly further strengthens Aruba’s position in the luxury market catering to the most discerning travelers, while creating meaningful opportunities through jobs, economic growth, and sustained local investment.”
“Through The Westerly, we are proud to have created what is today Aruba’s most refined and distinctive hospitality tower, home to the island’s only rooftop terrace experience, Terrace on 10,” said Rene Kan, managing director, Aruba Growth Fund. “The Westerly and our existing property mark the first resort in Aruba developed entirely with local financing, a milestone that reflects our Aruban ownership and our long-term belief in Aruba, its people, and its future.”
Ushering in a New Era of Island Hospitality
Situated directly on Palm Beach, The Westerly features 161 oversized guest rooms and suites with balconies, including ocean front accommodations with expansive terraces and select adults-only swim-up options. Each space is designed to showcase sweeping views of the Caribbean Sea while delivering a sense of comfort, sophistication, and place.
Designed by Jeffrey Beers International in collaboration with SB Architects, The Westerly’s interiors reflect a contemporary interpretation of mid-century design, blending natural materials, warm textures, and locally inspired details. Seamless indoor-outdoor living, bespoke furnishings, and curated in-room amenities create a residential feel that invites guests to fully unwind.
Guests of The Westerly enjoy an elevated arrival experience, including private check-in and dedicated concierge service, along with priority access to premium resort offerings such as eforea spa treatments and enhanced beach and pool experiences. In-room touches include wellness-focused amenities such as Best Rest Bar, featuring sleep masks and calming pillow spray, locally inspired products, and personalized offerings designed to reflect the spirit of Aruba.
To further enhance their stay, guests can add access to The Westerly’s crown jewel, the new Terrace on 10, a unique adults-only rooftop experience with panoramic ocean views, locally inspired cuisine, and expertly crafted cocktails. The dynamic space transitions from tranquil daytime relaxation – with wellness programming such as Pilates and guided breathwork – to vibrant evening energy with live entertainment and social experiences.
Set within the 15-acre Hilton Aruba Caribbean Resort & Casino property, The Westerly provides guests with full access to the resort’s renowned dining, wellness, and entertainment offerings, while maintaining a distinct sense of exclusivity and retreat.
Hilton Aruba Caribbean Resort & Casino was the first luxury resort in Aruba and remains an icon in both the destination and the hospitality industry. The resort offers 358 spacious guest rooms and suites, in addition to the accommodations at The Westerly. The resort recently debuted a renovated eforea spa offering a relaxing escape just steps away from the ocean, boasting unique treatments and standout amenities like cold plunge pools and a tranquil relaxation space.
Guests can enjoy eight dining options, from casual beachside snacks to lobby libations and signature beachfront dining at the brand-new Shore Club restaurant, located just steps away from Aruba’s iconic Palm Beach offering an elevated menu of internationally inspired cuisine and signature cocktails. Just steps from the sand, the spacious sun deck has been thoughtfully designed with stylish touches that add a casual chic vibe. Perched above the restaurant, Shore Club’s exclusive rooftop boasts panoramic views of the Caribbean Sea and the sparkling white sands of Palm Beach. Additional options include Sunset Bar, where the original “Aruba Ariba” cocktail was created, Sunset Grille, a prime steakhouse and the resort’s signature restaurant.
Hilton Aruba Caribbean Resort & Casino is also the only resort on the island to offer three distinct rooftop experiences, including Terrace on 10 at The Westerly, Shore Club’s sunset rooftop, and the iconic Palm Beach Club. Groups can take advantage of over 60,000 square feet of indoor and outdoor event space, including the 8,100 square foot Grand Morris Lapidus Ballroom – designed to serve as the background for iconic events and gatherings Hilton Hotels & Resorts is known for. Guests can also try their luck at the Las Vegas-style casino, featuring a live poker room.
With its official debut, The Westerly establishes a new benchmark for premium travel in Aruba, inviting travelers to experience a fresh perspective on island hospitality.
