Crisp air, golden leaves, and the sound of thousands of sneakers hitting the pavement—fall running season is here. For many, it’s the most inspiring time of the year to lace up and chase goals, with marathon majors and local races filling the calendar. Whether it’s the Montreal Marathon on September 21st, Chicago on October 12th, Toronto on October 19th, or New York City on November 2nd, runners everywhere are training with one thing in mind: crossing that finish line strong.
But to get there, you need shoes that won’t just keep up—they need to help you perform, mile after mile. That’s where Hettas comes in.
A Brand Born for Women, by Women
Hettas isn’t just another running shoe company. It was founded by Lindsay Housman, with a mission to keep women active for life. At its core, Hettas is about equality, empowerment, and inspiration—helping today’s athletes thrive while paving the way for the next generation of women runners.
Proudly Canadian Innovation
Rooted in Canadian excellence, Hettas stands out with its focus on science and performance. In 2022, the brand received a 3-year NSERC grant with Simon Fraser University to study female biomechanics. This research directly informs every shoe design, ensuring they aren’t just smaller versions of men’s shoes but tailored to the unique needs of women.
Designed for Women’s Biomechanics
Every stride matters, especially when training for long-distance races. Hettas shoes are designed specifically to align with female biomechanics, offering the support and performance features women runners truly need. No compromises. No shortcuts. Just shoes built to help you go farther, faster, and stronger.
The Ride That Fits Your Pace
Not every run is the same—and not every runner has the same goals. That’s why Hettas offers three distinct ride options:
- Cruise – For those steady long runs, offering comfort and durability without sacrificing performance.
- Tempo – Perfect for training days when you want a little extra responsiveness underfoot.
- Speed – A firmer, more propulsive ride for when it’s time to push the pace—whether during intervals, tempo runs, or race day itself.
With different foam densities (durometer) around the plate, Hettas lets you choose the level of energy return that works best for your training style.
Your Perfect Running Companion
There’s nothing quite like running through autumn’s fiery landscapes, training hard, and feeling prepared for race day. With Hettas on your feet, you’re not just running—you’re running supported by innovation, purpose, and a brand that understands what women athletes need.
This fall, make Hettas part of your journey. Because the right shoes don’t just carry you across the finish line—they help you enjoy every step along the way.
