Today London’s most celebrated hotel is launching a Christmas collaboration, Festive Wishes from The Savoy, which will grant wishes rewarding kindness, and in doing so support two key charities. The stunning Thames-side hotel is asking everyone to nominate a friend or family member who has been particularly kind or helpful in 2020 for the chance to gift them a unique Savoy experience of their choice.

Making a wish requires a minimum donation of £5 with proceeds being shared equally between two charities that are particularly important to The Savoy; Hospitality Action, that supports hospitality workers suffering hardship and The Connection at St Martin in the Fields, who help the homeless community in and around the Strand.

Wishes can be made either virtually or in person, and the hotel is encouraging everyone to really think what wonderful Savoy experience their kindest friends might like to receive. Potential wishes could include enjoying classic Savoy experiences such as afternoon tea in Thames Foyer, or an evening of cocktails at the Beaufort Bar. Alternatively they could be the chance to learn skills or insight from the Savoy’s talented team. For example, would the recipient love to learn some of the secrets of cooking with chocolate with Executive Pastry Chef Daniel Pearse, or how to organise your wardrobe and pack a perfect suitcase and other classic butler duties with Sean Davoren, who leads the hotel’s guest experience team? Any experience or service that the Savoy team offer in their day to day line of work within the iconic hotel is a possible wish.

So, how does it work?

  • Nominations can be made online from today or in person once the hotel welcomes leisure guests from 3 December
  • Details required include what kind of wonderful Savoy experience they would like to recognise their kindest friends or family with
  • Wishes cost a minimum donation of £5 and there is no limit to how many wishes can be made
  • 25 Savoy wishes will be randomly selected, one a day from 1 December 2020 through to Christmas Day and highlighted on the hotel’s social media channels
  • Wishes will be granted during 2021*

When The Savoy starts welcoming leisure guests from 3 December it will do so bedecked in festive decorations at the centre of which will be a golden Well of Wishes, into which visitors can drop their wishes personally if they would like. In addition, the hotel will be buzzing with an exciting partnership with English sparkling wine producer, Nyetimber, and at the hotel’s heart in Thames Foyer friends and families will be reuniting for the most joyous festive afternoon tea, while behind the scenes chefs will be preparing delicious seasonal menus for the most indulgent celebrations.

2020 has been a hard year for so many communities, so The Savoy this year has decided that its focus is on creating the happiest Savoy memories with its Festive Wishes and in doing so play its part in helping two of the communities hardest hit by the COVID-19 pandemic.

To make a wish, please visit:

To find out more about The Savoy’s exciting festive plans, visit:


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