Greek travel has seen renewed attention following the release of Amanda & Alan’s Greek Job. The show features the iconic duo heading to the Greek island of Corfu, where a traditional Corfiot villa awaits transformation. Following the show, bookings for Corfu have increased 10% week-on-week, showcasing the power of documentary tourism, influencing traveller decisions in the age of AI and social media.
Year-on-year visits to Greece are also increasing, with an 89% rise in the last three months for “guided tours of Greece”. Heather Green, Head of Product at Sovereign, explains the rise in documentary tourism and the appeal of Corfu.
Documentary tourism
“Documentary tourism is on the rise, driven by streaming platforms and a desire for authentic, immersive travel experiences. During the show, Amanda and Alan explore Kokkokylas, their new home for the season and Old Perithia, Corfu’s oldest village, introducing viewers to the authentic side of Corfu often left out of the travel guides. Travellers are using traditional media for inspiration as they crave a more authentic and immersive way to explore the world, rather than relying solely on social feeds and short-form content.”
Bookings to Corfu have increased by 10%
“Corfu is one of our favourite Greek islands, offering a mix of natural beauty and ancient Greek history. Venetian, French and British influences are all visible in the architecture, particularly in the UNESCO-listed Old Town, like the Palace of St Michael and St George or the Church of St Spyridon, which are a ‘must see’ for anyone visiting the island.”
“For those seeking adventure, Corfu provides plenty of hiking trails, water sports, and opportunities for exploring hidden coves and picturesque villages. A short boat ride south of Corfu takes you to the idyllic island of Paxos, a firm favourite for day trips and where we get to see Alan escape for a birthday trip. The island is famous for its luscious Blue Caves, celebrated for their clear water and striking rock formations.”
