Cheyenne, Wyoming — home to the world’s largest outdoor rodeo, American-made products from local brews to cowboy hats, ranch and horsemanship adventures, wild west lore, and authentic cowboy culture — is challenging visitors to Saddle Up this summer. Curated by Visit Cheyenne, the first-of-its-kind Saddle Up Pass has wrangled top cowboy-inspired experiences and local retailers to come together to offer a transformative immersion into western culture.
“The nostalgia of the American west is thriving, driving music charts, fashion trends, and travel decisions,” said Domenic Bravo, CEO, Visit Cheyenne. “Cheyenne is one of the few authentic destinations that has not deviated from its western roots and instead offers a non-commodified dose of true cowboy culture. Visitors will rub shoulders with cowboys and ranchers — real ones — and find ample opportunity for genuine connection to our city’s heritage and community through the Saddle Up Pass.”
Priced at $125, the Saddle Up Pass will provide all preparation needed for city slickers to go from yellow-belly to yee-haw just in time for annual summer rodeo season. Saddle Up pass holders will receive:
- Discounts to local shops along the painted facades of main street, including The Wrangler, Wild J Trading and Alexis Drake, known for handcrafted, custom leather products
- A 60-minute horseback ride and roping lesson at Terry Bison Ranch, known for scenic trails, gentle horses and 2500 roaming American bison
- Admission to the 90-minute “Wild West Tour” on the Cheyenne Street Railway Trolley to learn about the city’s most interesting sites and historic buildings
- Passes to museums including the Cowgirls of the West and the Cheyenne Depot Museum
- A photoshoot at from Emma’s Old Time Photos with a complimentary 8×10 print souvenir
The “Magic City of the Plains” offers a robust list of annual events and festivals all year round that evoke the Cowboy spirit, such as the Hell on Wheels series kicking off this June and running through September. The “daddy of ‘em all,” Cheyenne Frontier Days, is the world’s largest annual rodeo held July 19-28, 2024. Rodeo events include bareback to bull riding, barrel racing, steer wrestling, saddle bronc riding, breakaway roping, wild horse races, and nightly carnivals, chuckwagon dinners and concerts with 2024 headline acts including Jason Aldean, Jelly Roll, Ludacris and Lainey Wilson Flatland Cavalry.
