Home #WHERETONEXT UK Make your season bright: Take a look inside the world’s most sparkly...

Make your season bright: Take a look inside the world’s most sparkly townhouse

Fans of glitz and glamor look no further. The ‘House of Sparkle’ opened its doors, revealing the four story, custom-designed townhouse styled with glitter, sequins and spectacular shimmer.

EDITORIAL USE ONLY An exterior view of the House of Sparkle on Greek Street, the world's most sparkly townhouse, created by travel website Booking.com in collaboration with renowned designer Christian Cowan, London. The exterior has been decorated with 36,000 gold sequins, with a total of 100kgs of sustainable glitter used in the curation, including a checkerboard hallway, rainbow staircase and golden bedroom. Photo credit : John Nguyen/PA Wire

Booking.com has teamed up with internationally renowned designer and sparkle champion, Christian Cowan, to create the world’s most sparkly townhouse, the ‘House of Sparkle’.

Opening its doors today in the fashion hotspot of Soho in central London, the House of Sparkle has been designed for Booking.com by Christian Cowan who has famously dressed the likes of Beyoncé, Cardi B and Lady Gaga, and is renowned for bringing fun to the fashion world with copious amounts of color, glitz and glamour.

“My designs typically feature a bit of cheeky humor mixed with a youthful take on how modern day women can dress – transforming them into something truly head-turning! Inspiration for House of Sparkle came from my latest collection featuring shimmer, drama and of course, glamour” says Christian Cowan, designer. “I’ve had so much fun collaborating with Booking.com on  the townhouse design – this is the first time I’ve channelled my vision into an amazing place to stay.”

Photo credit: John Nguyen/PA Wire

The House of Sparkle celebrates all that sparkles, embracing ebullience, opulence and shimmer – all said to be emergent fashion trends this season – with a gold glittery frontage, black and white checkerboard glitter entrance hall and twisted glittery rainbow stairwell.

The lounge is dipped in pink glitter and shower room features blue glittery clouds with giant silver sequin rain installations. A curtain of metallic streamers leads guests into the master bedroom, to a party sparkly world of metallic pinata textures, disco balls and mirror details.

It’s all in the detail:

  • House of Sparkle is a 2,000 square foot townhouse full of glitter, shine and shimmer
  • 100kgs of sustainable glitter were used in curating the townhouse
  • 36,000 gold sequins were used to cover the exterior of the property
  • Approximately 2 kilometers in length of metallic streamers adorn the interior walls
  • 52,000 mirror ball facets dazzle in the disco party bedroom
Designer Christian Cowan attends the opening of the House of Sparkle on Greek Street, the world’s most sparkly townhouse. Photo credit: John Nguyen/PA Wire

Pepijn Rijvers, Chief Marketing Officer at Booking.com says: “The House of Sparkle is just one lavish example of the many unforgettable travel experiences customers can enjoy in the more than 5.7 million reported listings in vacation homes, apartments and other unique places to stay on Booking.com. Surrounded by an extraordinary array of gleam and glimmer, we are excited to offer our customers a stay at the House of Sparkle, which is sure to be an unforgettable experience this holiday season!”

House of Sparkle property link: https://www.booking.com/hotel/gb/house-of-sparkle.en-gb.html



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