Michael Kors is excited to release its Spring 2025 campaign with new faces actor/musician Suki Waterhouse and actor/producer Logan Lerman, shot by renowned fashion photographer Mert Alas on the island of Ibiza in Spain.
Photographed against the stunning beauty of Ibiza, Waterhouse and Lerman channel the idyllic, boho-meets-urbane nature of the island in the season’s must-have pieces, styled by Emmanuelle Alt. The campaign captures the joy of traveling the world in style as Waterhouse and Lerman stroll through the Old Town, splash in Ibiza’s crystalline waters, and discover locals-only haunts while wearing clothes and accessories that combine sophistication and ease.
“Ibiza is the perfect destination–it’s got charm, character, great beaches and this wonderful sort of hippie boho vibe mixed with a very modern glamour,” says designer Michael Kors. “And I’m beyond excited about our cast this season. Suki is the epitome of a hyphenate—a fabulous singer, writer, performer and actress with amazing personal style. And Logan has energy, style and that classic Hollywood movie star look. I’m so excited for everyone see the two of them in a new light in this campaign.”
Spring 2025 will also see the introduction of a new content series for Michael Kors entitled “Hotel Stories.” Building on the brand’s long heritage of marrying fashion and travel, Hotel Stories will highlight a boutique hotel in the season’s featured destination to serve as the starting point for a Kors-inflected wealth of travel and style content. The goal is not just to immerse people in a multisensory travel experience, but to provide in-the-know information and inspiration for travelers.
For the Ibiza chapter of Hotel Stories, Kors shot on location at the charming Montesol Experimental Hotel. Nestled in the heart of Old Town, the nearly one-hundred-year-old hotel was once a haven for notable guests, including Princess Caroline of Monaco and the rock band Pink Floyd. Recently renovated from top to bottom, the Montesol now also offers a picturesque rooftop bar, adding modern chic to its historical charm. Thematic fashion stories and product photography captured at the hotel will live on the Michael Kors website and in emails, while the brand’s social account will feature additional Ibiza insights, including interviews with local talents, from a ceramic artist to a local yogi.
Additional Hotel Stories will be brought to life throughout the season by the brand’s various global regions, featuring boutique hotel activations relevant to their respective countries.
The global campaign will debut in February across digital outlets, as well as social media platforms and traditional outdoor media placement.
