Today, PROMTUR PANAMA, the destination marketing organization for Panama, released its new #StayAtHome campaign, Discovered by Nature, which appeals to the country’s rich history and culture, natural beauty, and remote locations travelers can discover once it’s safe to travel again. A destination that is known for its unique biodiversity, Panama’s new digital campaign highlights “this is our Natural Normal” by showcasing the destination’s diverse landscapes, exotic animals, undiscovered beauty, and colorful culture.
“As we sit back at home, pondering the long-term impact of COVID-19, there is a new-found respect for nature that encourages us to listen, learn, and share,” said Fernando Duque, President of the Board of Directors. “The Discovered by Nature campaign is designed to remind travelers that Panama has been here for thousands of years, and we will be here when this pandemic is over. We look forward to sharing our beautiful country with visitors again when travel restrictions are lifted.”
As one of the most studied countries in the world, Panama is a mega-research laboratory for scientists, historians, and organizations such as the Smithsonian Tropical Research Institute. The country is made up of a narrow strip of land that emerged from the sea more than 15 million years ago, which divided an ocean, joined two continents together, and triggered one of the most important natural evolution events in history. According to NASA, “scientists believe the formation of the Isthmus of Panama is one of the most important geologic events to happen on Earth in the last 60 million years.”
Although Panama’s #NaturalNormal may only be experienced to its fullest when visiting the “S”-shaped isthmus, travelers can visit virtually via @visitpanama onInstagram, with new content posted every Tuesday, Thursday, and Saturday at 2 p.m. EST. The three-month campaign kicks off with weekly content focused on culture and diversity that celebrates Panama’s African Heritage Month and International Museum Day. Every Saturday in May, acclaimed local chefs, will host cooking demonstrations featuring easy to make Panamanian cuisine. Content in June will focus on Panama’s natural flora and fauna.
Famous for the Panama Canal, Panama has so much more to offer travelers. Panama’s unique culture includes a diverse heritage of African culture, as well as pre-Colombian indigenous tribes. Panama’s physical landscapes include beaches, mountains, and forests, and offers everything from a cosmopolitan capital city to indigenous villages all within a short drive from each other. From Panama City, visitors can easily access historic Casco Antiguo, Embera Indian communities, the rainforest, San Blas islands, and thematic routes that captivate travelers.