Introducing PHĀEA, a visionary new name in Greek hospitality founded by sisters Agapi and Costantza Sbokou. Rooted in the concept of philoxenia—the ancient Greek tradition of warm, generous hospitality—PHĀEA embodies a new approach to luxury: one that is immersive, sustainable, and deeply connected to place. The brand unites Crete’s most celebrated properties under a singular identity, offering travelers a more meaningful way to experience Greece.
PHĀEA derives its name from the Greek word meaning “the light of the eye”—a sign of joy and happiness. This philosophy is woven into every detail of the brand, from its commitment to authentic hospitality to its vision of pushing the boundaries of luxury toward a kinder, more thoughtful version of travel.
A Legacy of Hospitality and Philoxenia
Born into one of Crete’s pioneering hotel families, Agapi and Costantza Sbokou grew up immersed in the art of hosting. Their father, a visionary in Greek tourism, instilled in them a profound sense of responsibility to honor the traditions of their homeland. In Crete, hospitality is not just a service—it is an extension of one’s home, a cultural inheritance.
With PHĀEA, the sisters carry their island’s legacy into a new era, creating spaces that celebrate the slow rhythms of Greek life, blending authenticity with contemporary elegance. Their approach is effortless yet elevated, inspiring yet conscious—rooted in the past but designed for today’s traveler. By curating immersive experiences, preserving local heritage, and honoring Crete’s rich natural beauty, PHĀEA offers guests a deeper, more lasting connection to the soul of Greece.
The Evolution of PHĀEA: New Names, Same Soul
This philosophy underpins the transformation of PHĀEA, which now unites the sisters’ properties under a single identity. The rebrand introduces a new name for each destination, aligning their individual character with PHĀEA’s overarching vision:
- PHĀEA Blue – Wild beauty meets understated island luxury. A retreat that reveals a truer, more timeless Greece, where authenticity and care define the experience.
- PHĀEA Blue Villa – A meticulously designed private villa that feels curated by a thoughtful, elegant host. Every bespoke furnishing is designed to evoke a profound reluctance to leave.
- PHĀEA Cretan Malia – A mindful retreat enveloped by an idyllic locale, where local traditions, thoughtful design, and a welcoming spirit create a hideaway for couples and families alike.
- PHĀEA Traditional House – A perfect blend of tradition and minimalist luxury. A unique design that pays homage to a bygone era while incorporating modern-day elements.
