DRIFT Travel Magazine is excited to spotlight the new Hike Cool Collection from Columbia Sportswear — a cutting-edge line of performance apparel built for summer’s toughest adventures. Whether you’re hitting alpine trails or exploring sun-soaked landscapes, this gear is engineered to keep you cool, dry, and protected in extreme conditions.
Backed by research that shows sun-protective clothing provides better UV defense than sunscreen, Columbia’s latest innovation offers a reef-safe, sustainable solution for outdoor enthusiasts. Endorsed by The Skin Cancer Foundation, this collection is as environmentally smart as it is technically advanced.
At the heart of the collection are Columbia’s breakthrough technologies:
🔹 Omni-Shade™ Sun Deflector: With a sleek matte finish, this tech uses reflective microdots to bounce sunlight away from the body, offering next-level UV protection — proven to outperform sunscreen in studies conducted with Oregon Health & Science University.
🔹 Omni-Freeze™ Zero Ice: Columbia’s most powerful cooling fabric yet, designed to react with sweat to instantly lower skin temperature, keeping you comfortable and energized when the heat peaks.
Men’s + Women’s Summit Valley Long Sleeve Half-Zip
Quick-drying, cooling, and sun-reflecting, this long-sleeve half-zip is built for the long haul. With odor-neutralizing fabric, it keeps you fresh the whole way through the hike.
Men’s + Women’s Cirque River Pro Short Sleeve Crew
Cool down like a pro. This fast-drying performance shirt wicks away sweat with ease and its advanced cooling tech keeps you comfortable on hot adventures. Plus, it blocks UV rays for extra protection.
Women’s Summit Valley™ Shorts II
Quick-drying and stain-resistant fabric, these shorts are built for the long haul. Pack your essentials into the pockets—including one for a knife or multi-tool—and you’re ready for a day on the trail.
Men’s Wanoga™ Lightweight Shorts
A sun-shielding, stain-repellent adventure short complete with a reinforced knife pocket.
Men’s + Women’s Peakfreak Rush™ Shandal
A sandal with toe coverage, this shoe-sandal has responsive cushioning, exceptional traction, and a breathable mesh upper to keep your foot comfortable in wet or dry conditions.
Discover more at Columbiasportswear.ca.
