Sun Siyam Resorts is marking 35 years of Maldivian hospitality with a transformative rebrand that goes far beyond a new look. The group has unveiled a fresh identity under “The Home of the Maldivian Spirit,” reinforcing its reputation as one of the most culturally authentic resort operators in the Maldives.
This milestone evolution introduces immersive Signature Experiences across all six resorts, a refreshed loyalty program through Siyam Rewards, and a unifying brand architecture that makes it easier for guests and partners to explore Sun Siyam’s diverse portfolio.
The House of Siyam: Three Distinct Collections
A single identity, The House of Siyam, now brings together five Maldivian resorts and one Sri Lankan retreat. To guide travelers, each property is grouped into three clear collections:
- Luxury Collection – Island indulgence at its highest level. Leading the way is Sun Siyam Iru Fushi, a premium paradise offering elevated exclusivity, world-class dining, and luxury villas.
- Lifestyle Collection – Vibrant and energetic resorts designed for families, couples, and friends seeking adventure. Sun Siyam Olhuveli and Siyam World bring entertainment, recreation, and all-inclusive fun to life.
- Privé Collection – Intimate barefoot escapes where privacy and personalized comforts shine. Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah in Sri Lanka cater to travelers looking for romance and tranquility.
Signature Experiences: A Deeper Connection to the Maldives
The rebrand goes beyond design, introducing a series of Signature Experiences that celebrate Maldivian heritage, culture, and creativity:
- Maldivian Roots: Weekly cultural and culinary journeys showcasing traditional flavors and storytelling.
- Insta Villa: The Maldives’ first overwater photo studio, perfect for capturing envy-worthy moments in luxury settings.
- Sun Siyam Beach Club: A lively space where afternoons of relaxation transform into music and dancing under glowing sunsets.
- Hidden Treasure Chests, Plant-Based Bliss & Moonlit Cinemas: Unique surprises that elevate every stay.
Each detail, from the Wow Welcome Ceremony to immersive dining experiences, is designed to create memorable moments that resonate long after guests return home.
Siyam Rewards: Loyalty with Purpose
The new Siyam Rewards program strengthens direct connections with guests. Members enjoy:
- Personalized itineraries
- Room upgrades
- Optional carbon offset programs
- Rewards starting from their very first booking
Every stay also supports Sun Siyam Care, the group’s sustainability platform focused on marine conservation and community development.
A Legacy of Maldivian Hospitality
Founder and Managing Director, Hon. Ahmed Siyam Mohamed, reflects on the milestone:
“When we founded Sun Siyam in 1990, our goal was simple: to share the warmth of our islands and people with the world. This transformation keeps that spirit alive while innovating for the next generation of travelers.”
CEO Deepak Booneady adds:
“This rebrand is not just about design—it’s about cultural authenticity, purpose-driven hospitality, and creating moments of joy. With the Maldives’ widest choice of villas, premium all-inclusive plans, and now our Signature Experiences, we’re shaping the future of island travel.”
Modern Design Meets Maldivian Soul
The rebrand extends across every touchpoint—digital, print, and guest experience—with a new website now live at sunsiyam.com. The design is unmistakably Maldivian yet confidently modern, blending vibrant colors with authentic cultural influences.
The transformation was shaped by industry leaders including:
- JHAGGER&CO – lead brand advisors
- StudioSixty7 – design specialists refining interiors with a fresh, artistic touch
- Dominik Ruhl – hospitality pioneer guiding new service and operational standards
With leadership from VP of Operations Abdulla Thamheed, resort managers, and dedicated teams across marketing, sales, and guest services, the result is a warm, vibrant identity that balances heritage with innovation.
Experience the Future of the Maldives
With six stunning properties across the Maldives and Sri Lanka, Sun Siyam Resorts continues to set the standard for luxury, sustainability, and cultural authenticity. From private island escapes to family-friendly resorts brimming with activities, the new brand identity ensures every guest discovers The Home of the Maldivian Spirit.
