The North Face and Jun Takahashi’s UNDERCOVER for the fourth season of SouKuu. This latest iteration merges performance technologies and innovative silhouettes to deliver an elevated vision of hike and trail apparel that helps you move with intention.
SS25 SouKuu expands beyond expectations, seamlessly integrating human movement with the natural landscape. Rooted in the philosophy of finding inward stillness and meditation in motion, the collection exemplifies how outdoor performance gear can enhance the relationship between body and environment. The campaign’s visuals capture trail runners and hikers moving in harmony with their surroundings – bodies in motion, not against the terrain but as an extension of it.
Built for the rigors of hiking and trail running, Soukuu D4 uses cutting-edge technology to ensure peak performance in any condition. Fabric technology used throughout the collection provides waterproof protection and durable performance in a variety of weights and finishes. Deeply considered storage ensures a purpose-built place for all trail necessities. Adaptability is key, with zip-off elements allowing for seamless transitions when conditions change. VECTIV™ performance technology combines a stabilizing footplate, rockered midsole, and high-traction outsole to provide ultimate trail comfort while converting more downward force into forward momentum.
