Tommy Hilfiger, which is owned by PVH Corp., presents its Spring 2023 Classics Reborn campaign with a new collection reinventing all-time prep classics, with a cast of rising creative forces.
The campaign reflects the spirit of the Tommy Factory, which defined the TOMMY HILFIGER collection for Fall 2022, as artists from different scenes are brought together from the worlds of fashion, music and entertainment. The talents include style icon Georgia May Jagger, Harvard student and ambassador for youth Aoki Lee Simmons, artist and model Kesewa Aboah, multi-disciplinary artist Kailand Morris, musician Dylan Brosnan, painter Paris Brosnan and artist Sean Koons.
The imagery for Classics Reborn, shot by Gregory Harris, portrays how the 250-piece collection can be worn dressed up, dressed down, or anywhere in between.
“Classics never go out of style,” states Tommy Hilfiger. “This collection is about a modernization and reinterpretation of prep, finding new ways to keep timeless styles fresh. Reinvention is a constant source of excitement for me.”
The Oxford shirt and shirt dress represent key pieces reborn for a new generation. Other effortless spring garments include blazer and matching chino sets, with a tonal jacquard TH Monogram, a pop honeycomb sweater in technical yarn, an unlined parka with rugby shirt. Shots of lime green run through chunky crewnecks and sleek dresses, while blazers for men and women blur the lines between day and evening wear.
The campaign will be communicated in a series of marketing activations across global media and retail windows. Classics Reborn will come to life on social media as local creatives and influencers are activated, bringing fresh life to timeless styles.
The Spring 2023 Classics Reborn collection will be available on tommy.com, in TOMMY HILFIGER storesworldwide and through select wholesale partners beginning February 15, 2023.
Friends of the brand are invited to join the community and conversation on social media using #TommyHilfiger and @TommyHilfiger.