Home #WHERETONEXT Scandinavia A Swiftie’s Guide to Stockholm

A Swiftie’s Guide to Stockholm

The anticipation is not exclusive to Tay Tay’s Swedish fans. As with the Beyoncé concert of 2023, over 150,000 devoted Swifties from more than 130 countries will experience Swift’s three-concert stint on May 17-19. According to the Stockholm Chamber of Commerce and venue operator Stockholm Live, these jet-setting fans will bring nearly 500 million Swedish kronor (approx. 46 million USD) to Stockholm.

Flight searches increased five-fold year on year – Americans among the top three nationalities

An analysis* conducted by online travel agency group eDreams ODIGEO reveals a remarkable surge in flight searches during the last half of 2023 to Stockholm and other European concert destinations. Stockholm tops the increase in number of searches with a whopping 473%, of which American searches are among the top three nationalities, with an uptick of 333%.

Actual flight bookings to Stockholm increased by 122% during the concert dates, compared to previous year. Almost 60% of travelers stay for 3-4 days, and 40% for two days.

How Swifties can maximize their Stockholm experience

  • Secondhand shopping: Anyone who wants to gear up with a new outfit for the concert and needs some last-minute shopping, pay a visit to one of Stockholm’s many vintage and thrift stores or sustainable shopping options, of which a large part is concentrated on trendy Södermalm.
  • Djurgården: To stretch your legs before the six-hour concert, why not start the day by walking around the island of Djurgården, one of the most visited areas in Stockholm. Find a wide selection of popular “must-sees”, museums and attractions, such as the Vasa Museum (among Scandinavia’s most visited museums and several times ranked as one of the best museums in the world), ABBA the museum, the Viking Museum and Skansen Open-air Museum. 
  • Just 20 minutes outside the city, a world of 30,000 islands begins. Take a day to rewind and digest the impressions from the concert, jump on a boat and explore the Stockholm archipelago.

Where to eat, drink and sleep

  • Outdoor season at Stockholm’s restaurants officially starts May 1. Find a selection of rooftop bars, garden cafées, and sunny open-air restaurants for dinner, drinks, or a coffee to wind down after the concert, or get your spirits up before.
  • A night at a spa is a good option if you haven’t booked a hotel, and some spas might even be a more affordable choice than an inner-city hotel.
    • Ellery Beach House is located on the tip of Lidingö and is Stockholm’s only beach resort. (If you have time, pop into Millesgården, located just across the island bridge, to enjoy the view and sculpture garden of Swedish artist Carl Milles)
    • Yasuragi is a Japanese spa hotel in Nacka with a fantastic view.
    • Or why not stay at a castle, manor, or spa hotel in the Stockholm area.