Veronica Beard announces the second drop of its Fall 2025 campaign, Iconic, with Fall Part II: The Paris Editon. Lensed by Alice Bucallie, the campaign shifts inspiration from NYC to the effortless je ne sais quoi of Paris. The collection spotlights fall wardrobe heroes that make every day feel iconic. Ladylike polish with a modern edge defines the collection, with highlights including a fresh take on the lady jacket, satin suiting, tweed-inspired knits, and heritage plaids. With party season fast approaching, metallic knits, rhinestone embellishments, and hand-beaded details bring sophisticated sparkle, while rich velvets, rouching, and lace underpinnings add after-dark allure. Balancing the mood are soft brushed cashmere and shearling, while croc-embossed leather expands the Dash Bag family with luxe new finishes.
Veronica Beard is a modern American fashion label founded in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard. Built on the idea of creating effortless, polished pieces that make women feel confident and put-together, the brand quickly became known for its sharp tailoring and feminine-meets-functional design. Its signature Dickey Jacket—a tailored blazer with interchangeable inserts that zip in and out—became an instant icon, offering versatility and timeless sophistication. From day-to-night suiting to chic dresses and denim, Veronica Beard designs clothing that bridges the gap between classic style and modern ease.
Rooted in the philosophy of “cool, classic, and chic,” the brand celebrates the multifaceted lives of women who balance ambition, family, and personal style. Over the years, Veronica Beard has expanded into ready-to-wear, denim, footwear, and accessories, with a growing global retail presence and a loyal following among fashion-forward professionals and celebrities alike. With each collection, the designers continue to redefine American sportswear—blending tailored silhouettes, bold prints, and effortless polish to create pieces that feel as empowering as they are wearable.
