American ready-to-wear brand Veronica Beard is thrilled to announce the debut of its first collection of handbags, launching globally today, February 1st, 2024.
Following footwear and denim, handbags now mark the third product category expansion for Veronica Beard, furthering the brand ethos of wardrobing their customer’s layered life. The handbags speak to today’s multifaceted, multitasking woman and reflect her active lifestyle.
“The Veronica Beard uniform has always been the cool classics for the woman on-the-go: a tailored jacket, great jeans, and chic boots. Handbags are a natural extension of that. We are so excited to round out our lifestyle offering and give our customer everything she needs to complete her look.” – Veronica Swanson Beard
“When we started designing handbags, we thought a lot about what would complement our customer’s lifestyle. We want to give her the dream handbag, crafted with luxurious materials and finishes, a bag that is chic, timeless, and versatile.” – Veronica Miele Beard
In keeping with the Veronica Beard aesthetic, the Spring 2024 handbag collection has been thoughtfully designed, bridging cool and classic, form and function. Crafted in collaboration with handbag partner Simone, the collection features 7 key silhouettes in a range of sizes, colourways, and luxury materials.
The hero style—the Veronica Beard Goody Bag—is crafted from canvas and supple leather and is distinguished by its mixed-media look, and crest-engraved gold button. Spacious yet compact, its considered design is made for storing the everyday essentials that every woman needs—her goodies—and can be worn as a crossbody, top handle or shoulder bag.
The assortment also includes luxurious carryall totes, bucket bags and camera bags in leather and raffia, each enhanced with sleek hardware that nods to the Veronica Beard crest, logo and brand iconography.
The spring 2024 campaign featuring handbags, lensed by Claiborne Swanson Frank and shot on the streets of Beverly Hills, has a distinctly West Coast feel. Fittingly, the brand has invited their Los Angeles-based friends to toast the Goody Bag and collection launch with a private lunch at Chateau Marmont later this month.
