With more than 480 million people from around the world coming to the platform each month to plan what to do, try or shop next, Pinterest continues to lead the way in trend spotting across a wide range of categories, including fashion, home, travel, beauty and more.
Each year, Pinterest sets the bar for trend spotting by releasing its “not-yet-trending” trend report ahead of the New Year. With an 80% accuracy rate for the fourth year in a row, Pinterest Predicts is not based on guesswork or clairvoyance, but a blend of art and science that analyzes the billions of searches made on Pinterest each month.
By harnessing the power of Pinterest’s predictive trend data, Pinterest is giving consumers and advertisers a head start on what we believe will be the biggest and hottest trends for 2024.
Rest Stops –This year, people will plan trips that take it extra slow—and catch up on some precious z’s. Gen Z and Millennials will retreat to laidback locales that offer the opposite of a jam-packed itinerary.
- Staycation hotel +70%
- Solo traveling +145%
- Slow life +60%
- Gigital detox challenge +80%
- ASMR sleep +165%
Dirt Flirts –Boomers and Gen X will load up their 4x4s and make for the mountains —or at least look like they are. In 2024, off-roading can be an aesthetic or a lifestyle.
- Overland gear +110%
- Off road camping +90%
- Off road wheels +70%
- Off road car +40%
- Adventure car +80%
