Whilst future travel plans remain uncertain, it hasn’t stopped people dreaming about where they want to visit, and Pinterest is one place where these travel dreams are being shared.  From honeymoons to family holiday ideas and city breaks, Pinterest boards reveal plenty about people’s future travel plans and inspirations.

Premier Inn has researched over 500 global cities on Pinterest to reveal where in the world is getting Pinned the most for travel inspiration. The number of boards created for different cities across the globe were analysed and those which mentioned ‘holiday’ or ‘vacation’, and were clearly travel-related, were counted to reveal which cities are causing the most wanderlust according to Pinterest.

Most Popular Australian City Breaks on Pinterest

  1. Sydney with 596 Pinterest city break boards
  2. Melbourne with 334 Pinterest city break boards
  3. Gold Coast with 476 Pinterest city break boards
  4. Cairns with 248Pinterest city break boards
  5. Sunshine Coast with 235 Pinterest city break boards
  6. Perth with 216 Pinterest city break boards
  7. Brisbane with 184 Pinterest city break boards
  8. Hobart with 118 Pinterest city break boards
  9. Adelaide with 94 Pinterest city break boards
  10. Darwin with 50 Pinterest city break boards

Plenty of outdoor activity idea pins fill up Sydney’s city break boards on Pinterest. People are excited about the amazing lidos and pools the city has to offer, particularly MacCallum Pool with its views of Harbor Bridge, and Mahon Pool surrounded by beautiful rugged rocks. Hiking routes are also popular things for people to pin, including Kanangra-Boyd National Park Hike and Maitland Bay Hike In Bouddi National Park. 

Meanwhile in Melbourne people are pinning pretty pictures of City Circle’s vintage-looking tram, as well as places to find examples of ‘yarn bombing’ (like graffiti, but knitted!). Cherry blossoms pins are also popular on Melbourne travel boards, with locations including Dandenong Ranges Botanic Garden and Yarra Valley. 

For Cairns, travellers are pinning city-based activities such as the impressive aquarium (the oldest one in Australia) on Florence St and Cairns Esplanade on the waterfront overlooking Trinity Inlet. Rusty’s Market also garners a few pins, with its stalls of exotic fruit, Asian street food stands and trinket stands.

A spokesperson from Premier Inn commented ‘We love finding out more about people’s travel interests, and Pinterest reveals so much, not just about where people want to visit around the world, but what they want to do when they get there. It’s fantastic to see people’s enthusiasm for travel is still strong. These travel boards highlight such a variety of cities across the globe that we know people can’t wait to start exploring again soon.’

The full breakdown of holiday destination boards on Pinterest can be found on the Premier Inn website here: https://www.premierinn.com/gb/en/news/2020/city-breaks-on-pinterest.html


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