In a groundbreaking fusion of art and sport, DC Snowboarding is thrilled to announce the upcoming launch of the highly anticipated Andy Warhol Collection. This collaboration with The Andy Warhol Foundation for the Visual Arts, Inc., pays homage to the iconic artist’s spirit of fearless irreverence, pushing the boundaries of creativity and self-expression both on and off the slopes.
If the art world were a mountain, Andy Warhol would undoubtedly be its first snowboarder. Just as he fearlessly broke sacred artistic boundaries and time-honored traditions, DC Snowboarding is embracing his legacy by reimagining snowboarding as a canvas for unparalleled innovation and unrivaled fun. With this collection, DC Snowboarding celebrates Warhol’s audacious approach to life and art, translating it into a line of snowboarding gear that promises to turn every run into a masterpiece.
The Andy Warhol Collection transcends the traditional boundaries of both art and snowboarding, capturing the essence of Warhol’s disruptive creativity in every piece. From eye-catching snowboard designs that reimagine his iconic works to innovative outerwear that blends cutting-edge technology with artistic flair, this collection is a true testament to the shared values of audacity, nonconformity, and the relentless pursuit of excellence.
“We are honored to extend Andy Warhol’s remarkable legacy through this unique collaboration; Warhol’s spirit aligns perfectly with our brand’s ethos of pushing boundaries and embracing originality. This collection is not just about snowboarding; it’s about celebrating the art of self-expression and capturing the thrill of defying convention.”
– Michael Minter, Head of Global Marketing, DC Shoes.
“The Andy Warhol Foundation is delighted to collaborate with DC Snowboarding on this unique project which celebrates Warhol’s enduring non-conformist spirit. Warhol’s legacy continues to impact each generation not only through his work but also through the philanthropic work of the Foundation. Projects such as this generously support the work of Foundation, which has distributed over $280,000,000 in cash grants to arts organizations since its inception.”
– Michael Dayton Hermann, Director of Licensing, Marketing and Sales, The Andy Warhol Foundation for the Visual Arts.
The Andy Warhol x DC Snowboarding Collection will be available for snowboarders and art enthusiasts on October 11, 2023, at dcshoes.com and select retailers worldwide.
