Hunter launches its first collection for Chinese Lunar New Year, celebrating the year of the Tiger with a capsule collection of its world-renowned footwear and backpacks. The power, courage and strength of the Tiger has been interpreted through a collection designed for spirited adventures, individuality, and togetherness. The collection sees Hunter’s recognisable logo reimagined and reworked with the Tiger to create a bold design featuring the colour red: a shared visual identity of both Hunter and Chinese New Year.
Celebrating joy, togetherness, and looking to a bright year ahead with cherished friends and family, the collection features the striking print across its most iconic footwear styles designed to discover the world outside: The Original Tall, Short PLAY Boot and Kids First Classic boot. Creating styles for all-weather, all adventure, the print continues across Hunter’s most popular backpack styles: Unisex Nylon Topclip, and Kids Nylon Backpack.