Intrepid Travel, the world’s largest adventure travel company, has signed a landmark partnership agreement with the Indigenous Tourism Association of Canada (ITAC), committing CA$500,000 over the next five years to support the growth and promotion of Indigenous tourism across Canada.
Through the partnership, Intrepid will increase the number of Indigenous-led experiences across its Canadian itineraries, co-develop community-led products and co-create new signature Indigenous-centered adventures. By the end of 2026, 75% of Intrepid’s Canadian tours will include at least one Indigenous experience with a long-term goal of 100% inclusion across all itineraries. Tapping into ITAC’s network of accredited Indigenous tourism experiences, each offering will be authentic, meaningful and designed to benefit the communities that host them.
“The vision is simple. Every traveller who visits Canada with Intrepid should leave with a deeper connection and understanding of Indigenous culture” said Christian Wolters, President of Canada at Intrepid Travel.
Coming at a time of rising interest in Indigenous tourism, the announcement was made today on stage at IMPACT, North America’s leading conference on sustainability and innovation in tourism, held in Victoria, B.C., the traditional territory of the Lekwungen-speaking peoples of the Songhees Nation and Xʷsepsəm Nation, and W̱SÁNEĆ peoples.
“Demand is higher than ever, yet Indigenous-led businesses continue to navigate challenges around limited funding and infrastructure,” said Keith Henry, Chief Executive Officer and President of ITAC. “Partnershipslike this create tangible opportunities and ensure communities gain direct economic and cultural benefits, while supporting our vision of Canada becoming a world leader in Indigenous tourism by 2030.”
According to Destination Canada’s 2024 Traveller Segmentation Program, more than 60% of highly engaged travellers are now seeking Indigenous‑led experiences.
The partnership between Intrepid and ITAC is structured into two key areas: development and promotion. Over the next five-years, Intrepid will invest $50,000 annually into the Indigenous Tourism of CanadaDestination Fund to support ITAC’s work in the development of Indigenous-led tourism businesses and community-driven experiences across Canada. The company will also invest a minimum CA$50,000 annually into promoting Indigenous tourism in Canada through media trips, advertising, influencers and more in consultation with ITAC to ensure they are seen, supported, and set up for long-term success.
“For over 30 years, Intrepid Travel has used small-group adventures to empower communities around the world,” Wolters continued. “Now, as we embark on our biggest expansion in Canada, we’re excited to helptravellers connect more deeply with Indigenous cultures here and ensure tourism creates meaningful benefits for communities.”
The announcement is part of Intrepid Travel’s wider expansion plans in Canada. In 2026, the company willalso open a new operational hub in Squamish, B.C. to boost local hiring in Canada and broaden the range of travel experiences offered nationwide. At the heart of this growth is this new partnership, designed to create lasting economic opportunities for Indigenous communities.
As a certified B-Corp and world leader in responsible travel, Intrepid has long championed Indigenous and community-based tourism around the world. In 2026, the company will offer more than 100 experienceswith Indigenous communities globally, reflecting a commitment to authentic, community-led tourism that has always been at the core of Intrepid trips.
Learn how the Indigenous Tourism Association of Canada champions and grows Indigenous tourism in Canada at www.indigenoustourism.ca, and discover Intrepid Travel’s Canadian tours at www.intrepidtravel.com/canada
