Florence has welcomed an exceptional new luxury address with the opening of La Réserve Firenze, an intimate collection of six private apartments housed within a beautifully restored 15th-century palazzo in the city’s historic Oltrarno district.
Officially opened on October 16, 2026, the property marks the first Italian destination for Michel Reybier’s La Réserve Private Homes collection, introducing the brand’s distinctive approach to hospitality to one of Europe’s most celebrated cultural cities.
Combining the privacy and independence of a personal residence with the personalized services of a luxury hotel, La Réserve Firenze invites travelers to experience Florence beyond the traditional hotel stay, surrounded by Renaissance architecture, local artisans, and the rhythms of everyday Florentine life.
A Historic Florentine Palazzo Reimagined
The property’s home, Palazzo Segni, has undergone an extensive four-year restoration led by acclaimed French interior design duo Gilles & Boissier.
Originally acquired in 2022 by Olivia and Grégory Marciano, who have called Florence home since 2019, the historic building has been carefully transformed into an exclusive collection of residences that celebrate its architectural heritage while introducing contemporary sophistication.
Rather than reinventing the palazzo, the restoration focused on preserving its original character.
Hand-restored frescoes, ornate coffered ceilings, traditional terracotta flooring, and Siena travertine retain the building’s historic identity. These architectural details are complemented by contemporary furnishings, carefully selected materials, and artwork from the owners’ personal collection.
The result is an atmosphere that feels more like an elegant private Florentine home than a conventional luxury hotel.
The restoration also reflects the philosophy of La Réserve founder Michel Reybier, whose hospitality collection is known for creating intimate properties closely connected to their destinations.
Six Private Residences Designed for Longer Stays
At the heart of La Réserve Firenze are six individually conceived apartments, ranging from approximately 180 to 210 square meters, with configurations offering one to three bedrooms.
The generous proportions distinguish these residences from traditional city hotel accommodations, providing travelers with space to settle into Florence rather than simply pass through.
This residential approach is particularly appealing for couples seeking an extended cultural getaway, families traveling together, or visitors who prefer the flexibility of a private home while enjoying attentive hospitality services.
Beyond the individual apartments, guests have access to a collection of shared spaces designed to encourage relaxation and connection.
These include an inviting lounge, a games room with billiards, a library dedicated to Italian culture, art, and design, a fitness room, and a shaded outdoor patio.
A dedicated housekeeper provides daily service, while in-apartment dining is offered in collaboration with Trattoria Cammillo, a longstanding Florentine restaurant known for its connection to the city’s culinary traditions.
This combination of residential independence and discreet hospitality allows guests to establish their own routines, whether enjoying a leisurely breakfast, spending an afternoon exploring Florence, or returning for a quiet evening after a day immersed in the city’s museums and galleries.
Discovering Florence’s Oltrarno Neighborhood
Location is central to the appeal of La Réserve Firenze.
Situated on Via Santo Spirito, the palazzo places guests in the heart of Oltrarno, the historic neighborhood on the southern bank of the Arno River.
While many first-time visitors concentrate their time around Florence’s Duomo and Piazza della Signoria, Oltrarno offers a different perspective on the city.
Known for its artisan workshops, independent boutiques, neighborhood restaurants, and lively piazzas, the district continues to preserve a strong connection to Florence’s creative traditions.
Here, visitors can discover workshops where artisans practice generations-old crafts, browse small galleries, and enjoy evenings at local restaurants away from some of the busiest tourist corridors.
For Grégory Marciano, the neighborhood itself is one of the property’s greatest assets.
“Beyond its beauty, what makes this palazzo truly extraordinary is that it stands at the heart of the neighborhood where real Florentines live,” he explains.
Despite its residential atmosphere, La Réserve Firenze remains within easy walking distance of many of Florence’s most recognizable attractions.
The magnificent Palazzo Pitti, once home to the powerful Medici family, is nearby, along with the historic Ponte Vecchio and the elegant shopping streets of Via Tornabuoni.
This setting gives guests the opportunity to explore the city’s Renaissance landmarks while enjoying a quieter residential retreat at the end of the day.
Personalized Experiences Beyond the Palazzo
La Réserve Firenze extends its hospitality beyond its historic walls through a collection of experiences designed to introduce guests to the region’s art, culture, cuisine, and traditions.
A dedicated Maître de Maison helps guests discover Florence through personalized recommendations and specially arranged activities.
Among the experiences available are private cultural visits, wine tastings, cooking classes, and mixology sessions.
For guests seeking an experience beyond the city, the property can also arrange tennis among the olive trees on the owners’ estate.
These activities encourage a deeper connection to Tuscany, allowing visitors to complement Florence’s celebrated museums and architecture with experiences rooted in the region’s lifestyle.
Whether exploring the city’s artistic heritage or discovering its culinary traditions, the emphasis is on creating a stay that feels personal rather than programmed.
A New Chapter for La Réserve in Italy
Founded by Michel Reybier in 2003, La Réserve has established a reputation for intimate luxury hospitality, bringing together exceptional locations, distinctive design, and personalized service.
Its Private Homes collection expands that philosophy into residential-style accommodations, offering travelers greater privacy and flexibility while maintaining the brand’s approach to luxury hospitality.
The arrival of La Réserve Firenze reflects growing interest in accommodation that combines the comfort and independence of a private residence with the attention to detail associated with a luxury hotel.
For travelers planning a cultural escape, a longer Italian holiday, or an extended stay in Tuscany, the property offers an alternative to Florence’s traditional grand hotels.
With just six residences, an exceptionally central location, and a thoughtful restoration that celebrates centuries of Florentine craftsmanship, La Réserve Firenze provides a distinctive new way to experience one of Italy’s most captivating cities.
For more information: La Réserve
